Powered by industry-leading software from Playtech, Winner. com is a leader in gaming technology, offering hundreds of top notch online games, online entertainment services and member rewards to millions of users around the world. Winner.com offers games in 15 languages in dozens of countries worldwide.
One of the most crucial points in the conversion process is its beginning: Bringing the users to the website or landing page and converting them into leads. A good landing page is a converting landing page, and different users will engage with different ones. This requires heavy resources: Designers to work on a landing page, IT to launch it, and marketing managers to optimize it.
Optimizing Events Related Campaigns
Winner periodically uploads exclusive campaigns and event-related games based on holidays and national sports events. While holidays and sports events last just a few days or hours, they have a major conversion impact, so Winner’s marketing team must work quickly and efficiently.
Managing 100’s of Landing Pages
Winner manages hundreds of different ads and landing pages for their many campaigns, and has a team dedicated to optimizing the players’ conversion funnel from end to end, starting with the ad that the user sees, up until the sale is made.
Optimizing the Entire Acquisition Funnel
Winner’s marketing team must constantly monitor the radar to identify key influential factors, and then based on these, optimize every player’s ad, landing page and conversion funnel in order to achieve the best results. They need to analyze the campaigns’ results, and run changes quickly to fully maximize conversions.