Product Recommendations Course
This course breaks down the many intricacies of recommender systems and their use in surfacing relevant products throughout the sales funnel, with a focus on the many algorithms used to power them, filtering rules to control them, and general best practices.
An introduction to product recommender systems
A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
Applying merchandising rules to product recommendations
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
The essentials for choosing the right product recommendation strategy
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
The power of collaborative filtering
With collaborative filtering, marketers can tap user data to produce product recommendations tailored to users’ individual affinities and shopping behaviors.
An Introduction to Affinity-Based Recommendations
Learn how to leverage user affinity data to make more effective personalized recommendations at scale.
The rise of deep learning-based recommendations
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
Impactful techniques to help you ace your product recommendations
A guide to effectively deploy product recommendations featuring strategies, best practices, and real-life examples from leading global brands.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.