Companies that excel at personalization see increased consumer engagement, greater top-line revenue, and a higher ROI. In fact, over the next five years, personalization is set to push a revenue shift of some $800 billion to a mere 15% of those that get it right.
In this guide, we’ll discuss the state of the market in terms of personalization maturity, uncover the signals of a solid program, how to build a world-class team, and what this all means for the marketing technology stack.
- Evaluating Personalization Maturity
- The Personalization Assessment Analysis
- Assembling a World-Class Personalization Team
- Delivering the Best Experiences With a Unified Stack
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