The Marketer’s Guide to Effective Visitor Segmentation

Extracting the Real Juice from Your Analytics Data

The Marketer’s Guide to Effective Visitor Segmentation

Visitor segmentation is the fuel that drives winning online customer experiences. This comprehensive guide will show you how to intelligently leverage your behavioral data to deliver personalized experiences that increase revenue.

What’s inside?

  • Identifying and automatically targeting high-value customers
  • Creating actionable segments according to buying personas
  • Conducting effective and powerful data analysis
  • Achieving rapid growth through personalization
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