From Unread to Marked as Important

How Personalization is Revitalizing Email Marketing and the Massive Opportunity to Reconnect with Consumers

Retail Personalization Gap

To avoid the risk of getting lost in the clutter or sounding repetitive to customers who may receive upwards of thousands of emails a year, marketers must balance the need to deliver high impact email campaigns with positive customer experiences.

In this eBook, we’ll discuss the state of email marketing, uncover the preferences and habits of hundreds of consumers, briefly assess its global impact, and offer marketers concrete strategies to deliver personalized content to the right user, at just the right time, and with the right impact.

What’s inside?

  • Original Research on The State of Email Personalization
  • Email Habits and Preferences Cited by Consumers
  • How to Breed Loyalty with Value and Context
  • Transcending the Customer Journey with Compelling Offers
  • Five Capabilities for Delivering True Email Personalization

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