One of the most important jobs of a marketing organization is to hyper-segment the people who interact with its brand. Identifying new audiences, understanding their needs, providing a better customer experience, and retaining/upselling existing customers are top marketing goals and priorities.
In this eBook, we’ll provide an in-depth examination of the challenges of micro-segmenting people, and offer a step-by-step process for creating and targeting micro-segments that marketers can implement today.
- Three Reasons Why Micro-Segmenting is Critical to Personalization
- Putting Customer Data into Context with Segmentation
- How to Choose the Right Micro-Segments
- Techniques to Illuminate the Customer Journey
- Eight Approaches to Creating Segmented Experiences
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