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ENGAGE

Capture your customers’ attention with personalization at every critical moment

Engage your customers with hyper-personalized emails and win back abandoners with timely triggered messages and push notifications.
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See it in action

Personalize every email
pixel with AI

Retail Financial Services Grocery
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Personalize navigation categories by each customer’s affinity
Target different promotions to different audiences in the same email
Deliver 1:1 personalization within Dynamic Content
Recommend the most relevant products for each customer
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Personalize navigation categories by each customer’s affinity
Target different promotions to different audiences in the same email
Deliver 1:1 personalization within Dynamic Content
Recommend the most relevant products for each customer
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Personalize navigation categories by each customer’s affinity
Target different promotions to different audiences in the same email
Deliver 1:1 personalization within Dynamic Content
Recommend the most relevant products for each customer

Personalize navigation categories by each customer’s affinity

Simply tag content variations by their product attribute and each user will see the most relevant variation according to their past behavior. No segmentation needed.

Target different promotions to different audiences in the same email

Targeting rules enable you to serve different promotions and content to different audiences all within the same email. If a customer doesn’t meet your conditions, you can easily define a fallback variation.

Deliver 1:1 personalization within Dynamic Content

Take your creative to the next level with striking visualizations that include customer-specific data from your ESP.

Recommend the most relevant products for each customer

Our industry-leading recommendation engine offers dozens of powerful strategies you can deploy with one click. Don’t worry — products showcased in other widgets won’t be recommended.

Personalize navigation categories by each customer’s affinity

Simply tag content variations by their product attribute and each user will see the most relevant variation according to their past behavior. No segmentation needed.

Target different promotions to different audiences in the same email

Targeting rules enable you to serve different promotions and content to different audiences all within the same email. If a customer doesn’t meet your conditions, you can easily define a fallback variation.

Deliver 1:1 personalization within Dynamic Content

Take your creative to the next level with striking visualizations that include customer-specific data from your ESP.

Recommend the most relevant products for each customer

Our industry-leading recommendation engine offers dozens of powerful strategies you can deploy with one click. Don’t worry — products showcased in other widgets won’t be recommended.

Visitors who bought something for the first time Visitors who bought something for the first time
Returning visitors who have made a purchase on mobile Returning visitors who have made a purchase on mobile
Visitors with an affinity to women’s shoes Visitors with an affinity to women’s shoes
Repeating customers with a lifetime value above $500 Repeating customers with a lifetime value above $500
Visitors with an affinity to men’s shoes Visitors with an affinity to men’s shoes
Visitors with items left in their cart Visitors with items left in their cart
Visitors with an affinity to accessories Visitors with an affinity to accessories
Returning visitors with an affinity to sale items Returning visitors with an affinity to sale items
Sophisticated segmentation, designed for precision targeting

Sophisticated segmentation, designed for precision targeting

Capture person-level behavioral data from your site, or any other source, and use it for targeting, audience building, and segment analysis.

Use AI to identify each customer’s unique profile, real-time intent, product affinity, and more.

Sophisticated segmentation, designed for precision targeting

Leveraged cross-device data to achieve 2x conversion uplift from personalized emails →

Easily build stunning, personalized emails with our drag-and-drop builder

Easily build stunning, personalized emails with our drag-and-drop builder
  • Build real-time content blocks and edit them even after the email has been sent.
  • Easily embed one or multiple recommendation widgets, and control the layout and design.
  • Edit, preview, and send test emails within a single flow.
  • Select from a variety of stunning templates or design your own.
Drag email
Drag widgets

Market-leading recommendations, powered by deep learning

Personalize emails using predictive and deep learning recommendation models with self-training capabilities and maximize revenue and conversions.
Market-leading recommendations, powered by deep learning
STRATEGY

Recently viewed products, tailored in real-time upon email open

STRATEGY

Deep learning-based predictions, based on past browsing activity, as well as online and offline purchasing history

STRATEGY

Trending products based on the customer’s unique affinity profile

Market-leading recommendations, powered by deep learning
  • Open time recommendations
  • Deep learning algorithms
  • Automatic deduping
  • Exclude products purchased offline
  • Full merchandising control
  • Multiple product feeds support
  • Multiple product feeds support
  • Robust recommendation strategies
  • Target recommendations to different segments
  • Combine multiple recommendation strategies
  • Enrich recommendations with offline purchase data
  • Large feed size support

Triggered basket-abandonment emails to reclaim lost purchases →

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Embed with one click

Dynamic Yield works seamlessly with all ESPs, CRM,
marketing automation, and other email platforms.
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Trigger targeted emails and push notifications on a one-to-one-level

Set timely, automated triggering events based on real-time behavior to send timely emails when customers are most likely to engage, like in the event of cart abandonment, a product price drop, a lack of activity shown in the past week, and more.
Trigger targeted emails on a one-to-one level
Triggered emails for abandoned baskets are a sales-driving mechanic that once set up can be left to pick up any potential abandoned users.
Darren Lawson
Darren Lawson, eCommerce Trading Manager, Tottenham Hotspur Football Club
Trigger targeted emails on a one-to-one level
TYPE

Cart Abandonment

TRIGGER

Items left in cart

AUDIENCE

Dog owners

Recommendations

Related items

Leader
Top Rated

Leading the way in personalization

We’re Gartner Leaders five years running – positioned highest and furthest compared to all other vendors in the Personalization Engines category. We’re also regularly rated by our customers as the top personalization software by G2 and TrustRadius.

Frequently Asked Questions

Is Dynamic Yield’s email personalization available as a standalone product?
Yes, Dynamic Yield’s email personalization is available as a standalone product, meaning you do not need to purchase our Web/API Personalization to use Dynamic Yield for email.
Can you really work with any ESP?
Yes, Dynamic Yield works with any ESP. When you build an email or experience block in Dynamic Yield you simply generate an embed code with one click to copy/paste into your ESP.
How does Dynamic Yield compare against other tools?
We spent the last decade building the most agile, innovative, and scalable personalization platform in the market. In that time, we’ve consistently been named the market leader by firms like Gartner, and have helped more than 400 brands make their vision for hyper-personalization a reality.

This expertise translates into email in the form of our superior recommendation engine, which consistently outperforms the competition in 1:1 bakeoffs, AI-powered Affinity Profile for users who visited the site or purchased offline which allows 1-to-1 personalization in both recommendations and content targeting, our full-blown email editor that allows for the end to end creation of fully personalized emails, and not just personalized blocks, and our onsite presence that enriches email personalization capabilities and also allows deeper reporting levels.

We also offer triggered emails to complement the email personalization offering, and our audience manager gives email personalization customers access to our award-winning segmentation engine.
Do I need a lot of technical experience to use Dynamic Yield?
No! Dynamic Yield’s email personalization tool was designed to enable email marketers to build visually striking emails without the need for designers or developers. This is achieved thanks to our intuitive drag and drop builder, dozens of out of the box templates, and easy to use platform.
If I purchase Dynamic Yield’s email personalization as a standalone, what’s included?
Dynamic Yield’s email personalization offering includes Experience Email (the email editor, drag and drop builder, dynamic content, recommendations, preview functionality, etc), Triggered Emails, and our Audience Manager.
How can I achieve more email engagement, revenue, and loyalty by using Dynamic Yield alongside my ESP?
Dynamic Yield complements your ESP to drive revenue, engagement and loyalty, and save you time. Our market-leading recommendations with advanced algorithms and merchandising rules an industry leading segmentation engine with granular targeting based on-site behavior, and our user data API that updates in real-time, affinity based recommendations and content targeting – based on user on-site behavior and intent and offline behavior, open-time relevancy for personalized recommendations, product metadata, and exclusion of items that are out of stock, and the ability to make changes to your email after it’s been sent. However, when you build a segment, or a full email, in Dynamic Yield, you still need your ESP to execute the email send.
How does Dynamic Yield impact email marketing content?
Dynamic Yield enables you to create and target the most relevant content variations for any given audience. Content can be easily built in our WYSIWYG editor, derived from one of our many out of the box templates, or taken from your creative team. Dynamic Content can also be personalized with ESP data, or any other variable, to provide 1:1 personalization, right in the image/content. Dynamic Yield also powers product recommendations in emails, with automatic-deduping to ensure the products you recommend are not mentioned anywhere else in the email. Additionally, emails are rendered at open-time, ensuring each customer receives the most relevant personalized content at the moment they open your email.
What kinds of verticals is this solution relevant for?
Experience Email is relevant for all industries, but most of our clients fall into Retail, Travel & Hospitality, Financial Services, Grocery, and Restaurants.
What kinds of content can you add to emails?
Dynamic Yield can add recommendations, banner images, personalized navigation bars, body content, and more, to your emails. Every widget can be personalized to each audience, and even each user.
I have more questions. How can I talk to someone?
Yes, we’d love to chat. You can contact us here.

Talk to sales

We’d love to help you start exceeding your email marketing goals. Drop us a line and a member of the team will be in touch shortly.
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Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

  • Customer Success
  • Select Customers
  • Personalization Case Studies
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  • Compliance

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  • Recommended Guides:
  • Web Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
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  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
  • Livestream Shopping
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