Refers to the process by which an online brand changes from one platform to another. For example, an eTailer moving from Shopify to Magento or vice versa. There are a variety of reasons why replatforming would be necessary for a business, some of which include the ability to:
- Manage upgrades and revamps more easily
- Efficiently add new features
- Integrate with a number of partners and third-party solutions
- Collect, interpret, and analyze data cross-departmentally
In an increasingly customer-centric landscape where personalization has become table stakes, businesses are looking to deliver on a true omnichannel retailing approach. But this requires the infrastructure, technologies, and processes to do so.
With the proper restructuring of systems, brands can futureproof their business for scale and impact in ways that legacy platforms could not allow.