The Warehouse Group

Personalization Expert Award Winner

Representing the second Personalization Award won by The Warehouse Group, this year, New Zealand’s leading retail group is being recognized for its highly automated and tailored approach to the homepage experience, which has allowed its team to increase conversion rates by 0.5%, equivalent to a six figure revenue boost.

Awarded to the savviest Dynamic Yield customers who understand the true value of customer experiences and find new and exciting ways to tap into our platform.
Home to six sub-brands and over 250 brick-and-mortar shops, the Warehouse Group is known for its household goods, tech essentials, clothing, and everything in between. This past year, the New Zealand-based retail giant’s team has done an outstanding job delivering highly personalized experiences to users on the homepage while also automating manual workflows within the organization. This amazing work has led to a six figure revenue boost and The Warehouse Group receiving its second Personalization Award (following its win as an Innovator in 2021).

How The Warehouse Group does it


Uses a combination of Dynamic Yield APIs and multiple in-house built solutions such as Group eCommerce Platform APIs, enabling personalization campaigns to access information such as category hierarchy, category image, and wishlist items readily and securely.

Maximizes available data by using in-house categorical APIs, a comprehensive product feed, variation feed (to create and edit experiences with multiple variations), as well as information from Google Analytics to render an efficient and highly personalized homepage for each visitor.

Experiments with different personalization strategies on the homepage, from a dynamic hero item list to a fully automated affinity slider with subcategory icons, a callout to sign in, all the way through to tailoring the weekly deals component.

The team behind the experiences

Kezia Gray Digital Specialist Chapter Lead

Kezia has been with The Warehouse Group for 8 years, working in various digital roles within the group. Most recently she’s stepped into the role of Digital Specialist chapter lead, coaching a team of 12 digital specialists and developing competency within the team around personalization best practice, innovation and optimization. She’s played a key role in advocating for accelerating personalization within the organization and was behind the creation of a squad dedicated to Personalization and Automation.

Nathan Martin The Warehouse Group

Nathan Martin Digital Specialist Chapter Member

Nathan Martin is a marketer and developer who has been working in personalization for over 4 years at The Warehouse Group. Nathan has vast experience with eCommerce, previously working with site search, how product hierarchies are maintained, and improving customer experiences & journeys. He led the development and integrations of The Warehouse personalized homepage, leading to a 13% CTR uplift and nearly 1% conversion rate uplift.

Ella Mampusti The Warehouse Group

Ella Mampusti Digital Specialist Chapter Member

Ella is a front-end developer at The Warehouse Group for almost three years and has been working on personalization projects across the group. Previously, she had worked as a software developer on various types of projects like programmatic media, mobile applications, and embedded automotive. She implemented the rollout of the homepage personalization to the remaining Group's brands such as Noel Leeming and Warehouse Stationery.

Read more about The Warehouse Group & its
strategic approach to personalization

The Warehouse Group case study

How The Warehouse Group tailors the shopping experience for specific audience segments

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Nathan Martin video interview

Nathan Martin on how The Warehouse Group caters to customers’ interests with personalization

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