eXPerience APIs

Build great digital experiences with more control and flexibility

With a powerful set of APIs, product managers and developers can deliver personalized, optimized, and synchronized digital interactions across the entire stack.

Introducing eXPerience APIs

Improved performance

Render experiences completely through the server-code to increase site speed and avoid flicker entirely.

Experience continuity

Embed the same superior site experience within mobile apps, email, IoT, in-store kiosks, or any other digital touchpoint.

Centralized code control

Maintain control of the page structure and content and experiment without exposing any sensitive data on the browser.


Implement API-based campaigns

  • Run dozens of campaigns concurrently, each with their own targeting rules and multiple variations, all without impacting page load time.
  • Leverage Dynamic Yield’s core capabilities, including Predictive Targeting, Multi-Armed Bandit, Bayesian Algorithms, and more.
  • Supports feature flagging, configurable variable sets, flexible construction of JSON payloads.
  • Deploy experiences solely using APIs or launch them alongside those from the client-side.

Experiment across all customer touchpoints

  • Recommend anywhere with our APIs: in clienteling apps, call centers, in-store kiosks, and more.
  • Superior algorithmic engines that increase revenue such as deep learning, viewed together, popularity, recently viewed, bought together, and more.
  • Merchandising engine is connected to CRM data and segmentation engine, allowing for unprecedented precision and merchandising control.
David Young david@gmail.com New York, NY Last visit: 2 days ago Past 30 Days Performance Revenue $125.15 Purchases 1 Add to Cart 8 Pageviews 4 Recently Viewed Recently Bought

Create a true 360° view of the customer

  • Surface rich cross-device user data through a low latency API endpoint.
  • Access and unify an entire body of first-, second, and third-party data together in one place, including a user’s real-time activity, lifetime behavior, affinity profile, audience membership, and more.
  • Designed for integration with a CRM, customer service center, in-store kiosks, and other digital interfaces.

Based on the same battle-tested engine

Rely on the engine we’ve been honing for years, helping our customers plan, execute, and analyze over 100,000 tests

High-scale, low-latency pipeline supports leading retail, finance, travel, and publishing sites.

Ad-hoc audience explorer for segment evaluation in near real-time, over huge datasets.

In-depth experiment reporting with multiple KPIs and custom breakdown of segments, uncovering robust test conclusions and opportunities.

Array of available integrations and partners for complete personalization functionality throughout the technology stack.

Flexible Implementations

Web-Script + APIs

With Dynamic Yield classic, you can leverage our client-side script and APIs to deploy personalization in a way that works for you.

APIs Only

Integrate personalization deeply within your products and across multiple channels. Call APIs from your website, app, offline properties, and leverage our expanding set of SDKs.

Watch our XP APIs product demo