Alshaya Group is a multinational retail franchise operator headquartered in Kuwait, responsible for the growth of dozens of brands, each with enormous product catalogs that see millions of site visitors every day. And while delivering a one-to-one shopping experience across them might sound impossible to most, the team running personalization for the group has been able to effectively pinpoint individual needs and preferences, automatically serving up the most relevant content across brands and markets (in two different languages). This is all thanks to the product managers, marketers, BI analysts, and merchandisers who have been regularly logging into the Dynamic Yield platform over the last three years to deliver experiences across 128 sites, making Alshaya Group an expert in personalization at scale.
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