The cross-functional personalization team at HUGO BOSS pioneered a unique method emphasizing swift learning and experimentation with innovative features. This approach has empowered the company to effectively launch a multitude of campaigns across different markets, including the web (25), mobile app (12), and email (15) within the previous year. The personalization technology allows the team to quickly launch client-side campaigns and promotional messages in as little as two days and empowers them to be more responsive and nimble in delivering engaging experiences to customers.
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