In 2021, luxury fashion retailer LUISAVIAROMA was awarded for creating a customized social media influencer landing page and personalizing the content per individual. In 2022, the team was recognized for fully integrating personalization within its mobile app, using dynamic content to highlight its sustainable products, and honing in on its VIP customers for specialized experiences. Continuing its now three-year streak of innovation, in 2023, LVR has taken advantage of Dynamic Yield’s new Affinity Allocation capability within the app to automatically pair visitors with the most relevant brand content in accordance with their real-time preferences, which has seen 4x the average CTR of its generic banner campaigns. The team also explored product recommendations in an unlikely but innovative place – the thank you page – launching a specific experience for VIP customers which has positively influenced same-session purchases.
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