AppNexus is an ad tech platform that harnesses data and machine learning to help clients acquire new customers and monetize their audiences. The company’s servers process close to 50 billion ad buys per day.
AppNexus is one of Dynamic Yield’s many supported integrations.
Dynamic Yield integrates with it as part of our personalized advertising solution. The integration primarily helps marketers maximize ROI from display campaigns by serving Dynamic Yield’s programmatic and personalized display ads through AppNexus ad networks. The Advertisers can sync their Dynamic Yield Audience data with AppNexus in order to enable highly effective micro-targeting with super-personalized content.
With AppNexus, Dynamic Yield users can serve individualized ads across thousands of publisher sites.