Jun 27, 2016

Dynamic ads (also known as dynamic creatives or dynamic banners) are banners that automatically change in order to adapt content and promotions specifically to each user, ensuring that each user is exposed to the most effective creative for him or her.

Generating a dynamic ad involves uploading a product or content feed, and using an ad delivery solution to customize the ad in real-time and serve the most relevant imagery or the most appropriate landing page to each user.

Rather than presenting the same static banners across advertising networks, marketers can make use of behavioral data, such as product affinities, browsing history, and geo-location to dynamically display personalized ads and customized promotions that match the user’s unique needs and preferences.

Dynamic Ads for Remarketing

Personalized ads can be used in dynamic remarketing campaigns, where users are retargeted with dynamic ads that include products or offers that they have already displayed an interest in or engaged with. Marketers can also leverage dynamic advertising solutions to onboard user-based data and CRM cookies with 3rd party ad networks.

Dynamic Ads for User Acquisition

By syncing customer segments with ad networks like AppNexus, marketers can also generate dynamic ads for advanced programmatic audience buying and extend their media campaigns with automated look-alike audiences.

Benefits of Dynamic Ads

  • Decrease ad spend and increase campaign ROI: Using dynamic advertising solutions with automated personalization capabilities increases engagement levels and leads to higher marketing ROI.
  • Improve conversion rate and loyalty: A more comprehensive, personal approach to communicating with your customers boosts purchase intent and brand favorability.
  • Deliver maximum relevancy at scale: Generating dynamic ads allows you to develop and leverage many unique ad creatives while ensuring your ads are relevant to each user.

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