A “user” is an individual who visits your website on one or more occasions. In an ideal work, the user is a quick-converting customer, but he or she could be anyone, anywhere, at any time.

Users can be identified in many ways. You can take advantage of cookies, which store, track and provide many user behaviors, such as how long they were on your site and what they clicked on. You may also collect user attributes related to what browsers they are using and what IP address they are displaying.

Using cookies isn’t mandatory, but this method is both widely used and highly accurate. As you craft, implement and track your Internet marketing campaigns, it’s critical to know how many users visit your site and as much personalized information regarding their behaviors and demographics as possible. It’s also important to differentiate between total users (based on number of visits to your site) and “unique” users (how many different users visited your site, despite number of times visited).

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