The mechanics of a successful and meaningful test

Start designing, conducting, and optimizing proper experiments that produce valuable results

Power of dynamic experiments

This comprehensive 25-page guide will show you how to harness the power of data to leverage historical and behavioral data per user, ultimately leading to more successful optimization initiatives.

What’s Inside?

  • The mechanics of A/B testing
  • The actual meaning of statistical significance
  • The major pitfalls threatening the validity of test results
  • The difference between CTR and revenue-based optimization
  • How to run experiments like a pro

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