The Forrester WaveTM : Experience Optimization Platforms, Q4 2020

Dynamic Yield Named a Strong Performer: Impresses with Self-Serviceability

In its evaluation of experience optimization platforms, Forrester has named Dynamic Yield a Strong Performer among 10 of the top vendors in the market.

Forrester performed a 22-criterion evaluation of experience optimization platform providers. Our own customers tell us that the following 5 capabilities are especially critical:

  1. Speed: Go live and deliver results in weeks, not months.
  2. Scale: Create a seamless customer experience that is free of silos and context-aware.
  3. Platform breadth: Lower the total cost of ownership associated with your marketing tech stack.
  4. Results-focused: Measure the true impact of experiments on any digital interaction.
  5. Open architecture: Easily integrate with the tools you already use.

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Why we believe we were named a Strong Performer
in the Experience Optimization Wave

What customers have to say about our
A/B testing and experimentation solutions


“We searched for a tool that would allow anyone on our team to create and implement a personalization campaign with maximum speed and control.”

Kevin Barnes Head of eCommerce Trading & Development

Tottenham Hotspur Logo

“Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering.”

Nick Connor Global eCommerce Manager


“Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site.”

Shana Rungsarangnont Digital Products Manager