From spray-and-pray to individualized messages that resonate

The ultimate step-by-step guide to reaching your most valuable users

One of the most important jobs of a marketing organization is to hyper-segment the people who interact with its brand. Identifying new audiences, understanding their needs, providing a better customer experience, and retaining/upselling existing customers are top marketing goals and priorities.

In this eBook, we’ll provide an in-depth examination of the challenges of micro-segmenting people, and offer a step-by-step process for creating and targeting micro-segments that marketers can implement today.

What’s Inside?

  • Three Reasons Why Micro-Segmenting is Critical to Personalization
  • Putting Customer Data into Context with Segmentation
  • How to Choose the Right Micro-Segments
  • Techniques to Illuminate the Customer Journey
  • Eight Approaches to Creating Segmented Experiences

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