In-store traffic is down and users are spending less time on desktop devices that provide higher conversion rates and order values. Capturing the largest revenue opportunity available in the marketplace will depend on personalizing experiences for mobile-first consumers along the entire journey.
In this guide, we’ll discuss the challenges of mobile commerce, review customer journeys, and offer marketers concrete strategies to serve personalized experiences designed for a mobile-first world.
Download this guide and you’ll learn:
- How poor mobile experiences lead to lost revenue
- How to capture the attention of mobile shoppers
- How to master mobile-first design
- How to capitalize on the $169B opportunity in mobile commerce