While marketers may initially witness success from first-time investments in personalization, things can get a little trickier when attempting to scale these efforts. This collection of articles and interviews (including one with Dynamic Yield CEO, Liad Agmon) from McKinsey & Company shines a light on the complexities of personalization and what it takes to drive growth using advanced tech, people, and processes.
- Answers to the most frequently asked questions about scaling personalization
- The strategic and operational necessities for positive ROI with personalized marketing
- Use cases from household brands using innovative techniques to drive growth
- Perspectives from practitioners on the current and future states of personalization
Download this free guide and start driving growth for your business with personalization.