Perspectives on personalization at scale

Blueprinting the next frontier of personalization

Marketers have come to understand that personalization is not a mere buzzword, and rather, a real driver for business growth and efficiency. As a result, organizations also fundamentally realize the importance of customer experiences and the role personalization plays as they race to evolve their marketing efforts. This collection of articles and interviews shine a light on the future of personalization and features practical examples to help teams tread forward and successfully scale their businesses.

What’s Inside?

  • Answers to how organizations can properly prepare for the future of personalization
  • The strategic and operational necessities from a tech standpoint for achieving personalization at scale
  • Practical use cases for effectively implementing personalization in eCommerce
  • Perspectives from industry leaders on how to achieve true omnichannel personalization

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