Perspectives on personalization at scale

Drive growth, strengthen operations, and tackle complexities

While marketers may initially witness success from first-time investments in personalization, things can get a little trickier when attempting to scale these efforts. This collection of articles and interviews (including one with Dynamic Yield CEO, Liad Agmon) from McKinsey & Company shines a light on the complexities of personalization and what it takes to drive growth using advanced tech, people, and processes.


What’s Inside?

  • Answers to the most frequently asked questions about scaling personalization
  • The strategic and operational necessities for positive ROI with personalized marketing
  • Use cases from household brands using innovative techniques to drive growth
  • Perspectives from practitioners on the current and future states of personalization

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