Talking the talk before you begin to walk the walk

The must-know lingo to become fluent in personalization

The meteoric rise of personalization in eCommerce has created a new language for retail marketers to become fluent in if they want to understand how to implement the best omnichannel experiences.

The following glossary is comprised of research from conversations with prospects and customers, quantitative analyses of the most used phrases in our own Knowledge Base, as well as recurring language highlighted across dozens of eCommerce personalization RFI’s and RFP’s.

Inside, you’ll learn terms like:

  • Affinity-Based Recommendations
  • Collaborative Filtering
  • Merchandising Rules
  • Real-Time Interaction Management
  • Statistical Significance

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