Dynamic Yield Research: The State of Personalization in Email

Flooded Inboxes, a Desire for Tailored Communications, and a Massive Opportunity

To understand the habits, preferences, and opinions on email personalization, Dynamic Yield surveyed 550+ consumers in North America, Europe, and Asia.

The results show a clear desire for more tailored, highly curated, and relevant email messaging.

In this report, you’ll learn the consumer point of view on email marketing and be presented with a wealth of valuable data on the state of email personalization.

What’s Inside?

  • Conclusive data on the degree to which various regions are personalizing email experiences for consumers
  • An exploration of the inbox and how many emails consumers regularly receive, open and click on from retailers
  • Insights on the most common email to purchase preferences
  • Who consumers cited as their favorite retailer to receive emails from
  • Actionable suggestions on how retailers can improve email experiences

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