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mParticle Integrates with Dynamic Yield

Customer Data Platform (CDP) mParticle has the capability to track script and certain eCommerce events, making the Dynamic Yield implementation process a breeze. This integration gives you the ability to implement two platforms at once to immediately begin personalizing. With this integration, you can access additional data tracked from the client, third parties, or any integration you have linked with mParticle. This enables unique targeting powered by mParticle’s data segmentation capabilities.

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Key Benefits

  1. Ease the onboarding process through automated implementation of script and certain events.
  2. Enrich your data that flows through the Dynamic Yield platform to strengthen your personalization and targeting.
  3. Capture real time data to increase your conversion optimization rate.

Use Cases

Reach your customers with subscription-style consumer behavior using 1:1 personalized experiences across devices and environments.

Serve returning customers with instant product recommendations of their favorite brand/products.

Learn more about mParticle with Dynamic Yield