Customer Data Platform (CDP) mParticle has the capability to track script and certain eCommerce events, making the Dynamic Yield implementation process a breeze. This integration gives you the ability to implement two platforms at once to immediately begin personalizing. With this integration, you can access additional data tracked from the client, third parties, or any integration you have linked with mParticle. This enables unique targeting powered by mParticle’s data segmentation capabilities.
Reach your customers with subscription-style consumer behavior using 1:1 personalized experiences across devices and environments.
Serve returning customers with instant product recommendations of their favorite brand/products.
Onboard your proprietary Custora data to target and personalize your customers’ experience through Dynamic Yield’s personalization activation engine.
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Onboard your first party customer data from Tealium AudienceStream to obtain the richest view of your customer and achieve real-time personalization at scale.
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Incorporate AI-generated content from Persado into the Dynamic Yield platform to serve personalized content across digital channels.
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