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Optimove Integrates with Dynamic Yield

Optimove is a Relationship Marketing Hub that uses AI optimization technologies and a multi-channel campaign execution engine to provide marketers with actionable insights on who, where and when a customer should be targeted.

By combining Optimove’s multi-channel orchestration and optimization with Dynamic Yield’s real-time personalization capabilities, you will be able to personalize and optimize customer experiences throughout the entire customer lifecycle.

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Key Benefits

  1. Unify all customer data from sources such as CRM, service clouds, and data warehouses via Optimove and incorporate powerful engagement-level data captured by Dynamic Yield from apps and websites.
  2. Deliver seamless and consistent campaigns by using Optimove to orchestrate customer communications via any channel and then ensure they receive the same message and offer upon clicking-through to the brand’s website or app with Dynamic Yield.
  3. Leverage Optimove’s customer behavior modeling to maximize the impact of every campaign, further optimizing each online experience at the variation-level through Dynamic Yield.

Use Cases

Keep loyal customers always wanting more and send them mobile push notifications with tailored recommendations of new products they may like based on their affinity.

View and segment customers based on Dynamic Yield’s calculated Product Affinities alongside Optimove’s historical attributes (e.g., Average Order Amount) and predictive ones (e.g., Future Value, Risk of Churn).

Utilize Optimove to determine which audience segment should be shown a triggered notification, and alongside Dynamic Yield, automatically serve the best variation for these visitors.

Make sure rewards members don’t miss out on their loyalty perks by reminding them of the number of points they have available to use before they expire.

Re-engage with customers that are at risk of churn and send shoppers an email promoting items that have been purchased with the last item they purchased utilizing Dynamic Yield bought together recommendation algorithms.

Make sure customers have a unified experience across touchpoints by sending an offer via any channel using Optimove and ensuring they view the same offer upon clicking-through to your website.

Learn more about Optimove with Dynamic Yield