Core Capabilities
- Audience ManagementActivate person-level data for targeting
- A/B Testing & OptimizationExperiment anywhere on your digital properties
- PersonalizationMatch content and offers to each customer
- RecommendationsAlgorithmically predict customers’ next purchase
- Email PersonalizationDeliver timely, hyper-personalized emails
- Triggered MessagesReach customers at critical moments
Made for Scale
- Unmatched success servicesDeliver the results you need quickly, with our ongoing success services and solutions
- AdaptML™ technologyPredict customers’ next best products through self-training deep learning AI
- Personalization APIsGive developers the tools they need to build the best customer experiences
- Enterprise solutionsScale with security, privacy, and compliance, made for the enterprise
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Salesforce Marketing Cloud (ExactTarget) Integrates with Dynamic Yield
Incorporating product recommendations and Dynamic Content into email campaigns could not be easier with the Salesforce Marketing Cloud integration. Existing Marketing Cloud customers can easily deliver a consistent recommendation experience across site and email with this integration. Using out-of-the-box code snippets specifically designed for Salesforce Marketing Cloud, deliver the most relevant and timely email product recommendations and Dynamic Content to your most valuable customers with ease.
Key Benefits
- Deliver a unified, relevant recommendation experience across your site and emails
- Save valuable time and effort with the simple integration process and out-of-the-box code snippets specifically programmed for Salesforce Marketing Cloud customers
- A/B test and optimize Dynamic Content and product recommendations among different audiences to re-engage site visitors during key moments in the customer journey.
Use Case Examples
Deliver the most relevant product recommendations via email to customers engaging with a specific product category on your site.
Send emails featuring product category recommendations with urgency messaging about inventory statuses that render upon open.
Learn more about Salesforce Marketing Cloud (ExactTarget) with Dynamic Yield
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