Multiply your experience
optimization results
The resources to help you take
your knowledge to exponential levels
Articles
Master experience optimization in practice with an expansive collection of in-depth playbooks EXPLORE ALL 183 ARTICLES
Learning Paths
Curated curriculums to broaden
and better your skills in key experience optimization areas EXPLORE 65 LESSONS
Personalization Examples
120+ high-impact use cases deployed
by real brands from across the globe
to kickstart ideation EXPLORE 122 USE CASES
XP² is a great destination to turn to for meaningful insights, strategies and perspectives on a wide spectrum of personalization campaigns.
Shana Rungsarangnont
Guides
Comprehensive materials on almost every topic imaginable EXPLORE 29 GUIDES & BOOKS
Encyclopedia
Expand your digital marketing
vocabulary and become fluent
in all things experience optimization EXPLORE THE A-Z OF PERSONALIZATION
Webinars
Tune in to the engaging discussions happening at the forefront of the customer experience EXPLORE 30 VIDEOS