Multiply your experience
optimization results

The resources to help you take
your knowledge to exponential levels


Master experience optimization in practice with an expansive collection of in-depth playbooks EXPLORE ALL 197 ARTICLES

Learning Paths

Curated curriculums to broaden
and better your skills in key experience optimization areas EXPLORE 66 LESSONS


Helpful eCommerce insights from data
aggregated across 200M+ monthly unique users
from 300+ brands, collected over 300M+ sessions. EXPLORE THE DATA

Personalization Examples

120+ high-impact use cases deployed
by real brands from across the globe
to kickstart ideation EXPLORE 132 USE CASES

XP² is a great destination to turn to for meaningful insights, strategies and perspectives on a wide spectrum of personalization campaigns.

Shana Rungsarangnont

Digital Product Manager


Comprehensive materials on almost every topic imaginable EXPLORE 30 GUIDES & BOOKS


Expand your digital marketing
vocabulary and become fluent
in all things experience optimization EXPLORE THE A-Z OF PERSONALIZATION


Tune in to the engaging discussions happening at the forefront of the customer experience EXPLORE 490 VIDEOS