Multiply your experience
optimization results

The resources to help you take
your knowledge to exponential levels

Articles

Master experience optimization in practice with an expansive collection of in-depth playbooks EXPLORE ALL 228 ARTICLES

Learning Paths

Curated curriculums to broaden
and better your skills in key experience optimization areas EXPLORE 66 LESSONS

Rooted
Personalization

Learn a scalable methodology for
building an audience-based
personalization program EXPLORE THE HUB

Benchmarks

Helpful eCommerce insights from data
aggregated across 200M+ monthly unique users
from 300+ brands, collected over 300M+ sessions. EXPLORE THE DATA

XP² is a great destination to turn to for meaningful insights, strategies and perspectives on a wide spectrum of personalization campaigns.

Shana Rungsarangnont

Digital Product Manager

Personalization Examples

120+ high-impact use cases deployed
by real brands from across the globe
to kickstart ideation EXPLORE 145 USE CASES

Guides

Comprehensive materials on almost every topic imaginable EXPLORE 30 GUIDES & BOOKS

Encyclopedia

Expand your digital marketing
vocabulary and become fluent
in all things experience optimization EXPLORE THE A-Z OF PERSONALIZATION

Talks

Tune in to the engaging discussions happening at the forefront of the customer experience EXPLORE 66 VIDEOS