Master personalization by
venturing down our learning paths

Specifically curated curriculums that will both
broaden and better your personalization skills

Learn optimal testing and optimization strategies, so you can start winning

This course will teach you the fundamentals of A/B testing and optimization – from basic concepts, common pitfalls, and proven methods, all the way through evaluating and scaling your results. 

15 Lessons
A/B Testing & Optimization
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Learn how to plan, build, test, analyze, and scale personalization programs

This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started.  

12 Lessons
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Dive into the various techniques of recommender systems and merchandising principles

This course breaks down the many intricacies of recommender systems and their use in surfacing relevant products throughout the sales funnel, with a focus on the many algorithms used to power them, filtering rules to control them, and general best practices. 

8 Lessons
Product Recommendations
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Learn to identify and act upon your greatest optimization opportunities

This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results.  

12 Lessons
CRO and Growth Marketing
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Build and execute an effective eCommerce experience optimization strategy

This course highlights the impact of an individualized approach on key eCommerce metrics as well as everything you need to know about incorporating testing, optimization, and personalization into your larger digital strategy. 

9 Lessons
eCommerce Experience Optimization
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Go way beyond what most conversion optimization experts know

This course is designed for practitioners who already understand the foundations of experimentation and want to dive deeper into the implementation methods, calculations, setup, and analysis of experiments. 

9 Lessons
Advanced Experimentation
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