On March 25, 2019, McDonald’s Corporation announced the acquisition of Dynamic Yield to support its digital transformation. By integrating our decision technology into its digital menu displays, McDonald’s could enhance the experience with food recommendations based on things like time of day, weather, current restaurant traffic, and trending menu items.
A key aspect of the acquisition is McDonald’s commitment to Dynamic Yield’s continued investment and growth as a standalone SaaS business. With the support of McDonald’s, this major milestone represents a unique opportunity for Dynamic Yield to develop at a higher scale of innovation and break the boundaries of what we originally thought possible.
An independent platform
As a standalone company within McDonald’s, Dynamic Yield is free to serve longstanding customers and attract new ones.
The same great product innovation
R&D continues to fuel the rapid product innovation supporting our vision of building the best personalization technology in the world.
Without startup risk
No longer in need of securing additional funding, Dynamic Yield can focus on scaling operations and growth.