Dynamic Yield,
a standalone


On March 25, 2019, McDonald’s Corporation announced the acquisition of Dynamic Yield to support its digital transformation. By integrating our decision technology into its digital menu displays, McDonald’s could enhance the experience with food recommendations based on things like time of day, weather, current restaurant traffic, and trending menu items.

A key aspect of the acquisition is McDonald’s commitment to Dynamic Yield’s continued investment and growth as a standalone SaaS business. With the support of McDonald’s, this major milestone represents a unique opportunity for Dynamic Yield to develop at a higher scale of innovation and break the boundaries of what we originally thought possible.

An independent platform

As a standalone company within McDonald’s, Dynamic Yield is free to serve longstanding customers and attract new ones.

The same great product innovation

R&D continues to fuel the rapid product innovation supporting our vision of building the best personalization technology in the world.

Without startup risk

No longer in need of securing additional funding, Dynamic Yield can focus on scaling operations and growth.

“Staying true to our personalization mission.”

Within less than a year of our acquisition, we have added over 100 new brands (and counting) to an already impressive roster of customers. From eCommerce to Finance, and iGaming, we passed the threshold of 350 brands for which we power personalized, consistent, and optimized customer experiences.

These customers rely on us to deliver products they can easily use to quickly and efficiently create delightful experiences. Not a responsibility we take lightly, our Customer Success and Product teams are working in tandem to ensure our platform meets their evolving needs – and there is much proof to support this in the material revenue impact we are driving for their businesses.

Liad AgmonCEO and Co-Founder, Dynamic Yield

Frequently Asked Questions

Dynamic Yield continues to operate as an independent, standalone company. Therefore, you will be buying the personalization technology software and services directly from Dynamic Yield. The company’s focus in terms of the clients we serve and attract, the markets we operate in, and the technology and product roadmap have not changed.

On the contrary. Our focus on growing Dynamic Yield’s core SaaS business remains strong, and we have no plans on slowing down product innovation. In fact, we’re constantly adding new members to the company’s R&D team to support building the world’s best personalization and customer experience optimization technology.

Dynamic Yield is fully committed to serving the needs of the market. In fact, the acquisition provides financial muscle and backing from one of the world’s most successful organizations to invest further in the company’s core technology. Not only does McDonald’s share the same dedication to Dynamic Yield’s mission, but its support and resources only further accelerate Dynamic Yield’s growth and efforts in continued innovation, product development, partner and customer support, as well as global presence.

McDonald’s and the Golden Arches logo are trademarks of McDonald’s Corporation and its affiliates, used with permission.