Core Capabilities
- Audience ManagementActivate person-level data for targeting
- A/B Testing & OptimizationExperiment anywhere on your digital properties
- PersonalizationMatch content and offers to each customer
- RecommendationsAlgorithmically predict customers’ next purchase
- Email PersonalizationDeliver timely, hyper-personalized emails
- Triggered MessagesReach customers at critical moments
Made for Scale
- Unmatched success servicesDeliver the results you need quickly, with our ongoing success services and solutions
- AdaptML™ technologyPredict customers’ next best products through self-training deep learning AI
- Personalization APIsGive developers the tools they need to build the best customer experiences
- Enterprise solutionsScale with security, privacy, and compliance, made for the enterprise
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Accenture Song
Building on Accenture’s long standing culture of change, the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience —unleashing the imagination and ideas of its people to deliver tangible results. “Accenture Song symbolizes the post pandemic growth journey we’re on with our clients,” said David Droga, CEO and creative chairman, Accenture Song.
- Services:
- Data-driven strategy consulting
- Adtech/martech selection, implementation & operations
- Consumer insights
- Big data & analytics
- Software development & marketing automation
- UX/UI design & content creation
- Data risk management