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mParticle and Dynamic Yield are uniquely equipped to provide brands with the tools they need to make meaningful customer connections. Put mParticle’s customer data to work by seamlessly integrating with Dynamic Yield to generate a data-driven personalization program.

With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability. It improves marketing, advertising, and analytics by connecting data seamlessly across channels.

Key benefits of our integration

  • Precision Targeting: Import detailed mParticle audience data into Dynamic Yield based on specific criteria like recent purchases or loyalty status.
  • Real-Time Syncing: Ensures audience data is always up to date.
  • Simplified Workflow: mParticle audiences are made natively available in Dynamic Yield’s Audience Hub for seamless campaign creation.

Use-case inspiration:

  • A quick service restaurant enriches Dynamic Yield audiences with offline order data from mParticle, driving omnichannel engagement and sales.
  • A large retailer leverages loyalty program data from mParticle for targeted promotions and personalized messaging, enhancing customer loyalty and retention across digital channels.


Personalize using an open ecosystem model

With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

More on Experience OS
  • mParticle's services include:
  • CDP
  • Customer Data Platform
  • Data management
  • Customer Insights

Contact mParticle