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NEXUS Business Centric

NEXUS Business Centric is specialized in Marketing and Robotic Process Automation and part of NEXUS UNITED alongside with NEXUS Netsoft, NEXUS I·ON and sologics. NEXUS UNITED is an owner-managed digital integrator of complex IT-projects focusing on eCommerce, IoT, Marketing and Robotic Process Automation. True to the motto “Do more together,” 110 experts in the fields of backend and frontend development, digital transformation, creative services, marketing, IoT and RPA are developing and operating technically challenging digital platforms for B2C and B2B customers of various branches and sizes.

  • Technological, Organizational/Creative and Commercial Specialties:
  • Implementation of Dynamic Yield scripts and page contexts (also Single Page Applications) - Conception and integration of product data feed - Conception and enhancement of data layer
  • Frontend development of personalization experiences
  • Harmonization with other marketing tools
  • Ideation phase to develop first use cases
  • UX-evaluation of the use cases
  • UI-Design (mockups screens)
  • Translation of the use cases into user stories
  • Prioritization of the user stories according to effort and business impact
  • Consulting
  • Consideration of business case
  • Setup of hypotheses
  • Link of goals to KPIs
  • Reporting

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