Manuel Füchslin is the Senior Product Owner for Platform Development at Ochsner Sport AG (Deichmann Group), the largest Swiss sports retailer. His area of responsibility includes the continuous development of the e-commerce platform ochsnersport.ch in the areas of personalization, testing, UX, UI, performance, and much more. For 3 Years, Ochsner Sport has worked with DY. Over the past 3 years, the goal has been to create the best experience for the customer and to show the customer what they want to see. Customer centricity is not just a buzzword in the company, it's our top focus.