Shacham Zaguri, Paneco’s CMO, 13 years in the Ecommerce business.
In Shacham’s own words:
“I started the cooperation with DY with a belief that personalization is critical and strategic to any Ecom business in general, and in the beverage industry in particular. We've put a great effort in the onboarding process, building the foundation for a very personalized user experience. Since then, with the great work of our team we have run dozens of campaigns and keep experimenting constantly.”