Petlove emerged in 1999 and a little over two decades later, its founder created the first version of what would become the largest digital ecosystem for pets in Brazil. Today, its 7-person product squad and 9-person CRM team are focused on tailoring the customer journey based on the unique profiles of both pet owners and their furry companions across multiple channels, including web, app, and email. Through machine learning algorithms, Petlove has been able to do just that, ensuring from countless possibilities and combinations of options that the right experience is shown. With a greater understanding of customer’s preferences, purchase history, and their pet’s specific needs, the team delivers highly relevant product recommendations, personalized content, and targeted promotions, increasing both customer satisfaction and loyalty.
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