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Inspiration Library with 142 personalization examples

Illustrated through real customer examples from across the world

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With GDPR legislation and restrictions on browser cookies, these personalization use cases can be applied without dependency on first- or third-party cookies nor personal data, all through the use of behavioral and contextual data.
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Journey Personalization

Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view

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QSR Recommendations

Use product recommendations to increase the average check size

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Content Personalization

Show products available with loyalty points to drive discovery and increase revenue

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QSR Recommendations

Recommend menu items based on purchase history

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Promotional Messaging

Target different promotions to specific audiences to drive revenue from email

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Content Personalization

Personalize emails by affinity to drive engagement and conversions

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Product Discovery

Increase retention with personalized shipping confirmation emails

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Abandonment and Reengagement

Personalize email content based on browsing activity

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Promotional Messaging

Increase everyday spending by leveraging spend data to promote relevant offers in new categories

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Triggered Messaging

Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet

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Abandonment and Reengagement

Get disengaged customers to come back to your institution with relevant, timely, and personalized offers

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Promotional Messaging

Cross-promote additional banking products and services with relevant education content and offers

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QSR Recommendations

Leverage suggestive selling to recommend products that compliment a customer’s current cart

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QSR Recommendations

Use location to personalize the drive-thru and kiosk experience for anonymous customers

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Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

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Product Discovery

Recommend the next best product per user with deep learning

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Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

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Product Discovery

Email personalized recommendations to users who never purchased online

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Product Discovery

Differentiate the live commerce experience with personalized recommendations

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Journey Personalization

Personalize emails based on loyalty

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Content Personalization

Personalize email content by intent to drive efficiency and conversions

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Triggered Messaging

Increase activation rate with timely push notifications and triggered emails to reach customers at critical moments

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Promotional Messaging

Personalize and optimize the post-login experience to increase early month on book usage and spending

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Product Discovery

Continuous A/B testing of Homepage recommendation strategies

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Product Discovery

A/B testing category page filters, facets, and sorting tools

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Journey Personalization

Testing the order of homepage elements to increase engagement

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Promotional Messaging

Triggering contextualized bottom bar notifications, tailored for different audiences

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Product Discovery

Upsell customers by recommending personalized complimentary offers and products

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Product Discovery

Gamifying the product discovery experience using slot machine-inspired product recommendations

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Product Discovery

Guiding shoppers to find the right products with a gift finder questionnaire

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Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

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Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

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Content Personalization

Auto-recommending content upon finishing an article

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Product Discovery

Linking users across devices to better personalize recommendations

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Product Discovery

Creating a user survey to better segment mobile visitors and serve them recommendations

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Journey Personalization

Using a sliding drawer to make previously viewed products top-of-mind

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Product Discovery

Highlighting product feed filters based on user affinity

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Journey Personalization

Designing personalized filters based on user affinity to ease the navigation experience

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Promotional Messaging

Drive visitors to add more funds by displaying a quick deposit widget

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Product Discovery

Crafting a personalized product feed to filter and enhance discovery

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Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

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Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

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Product Discovery

Reorder category menu based on user affinity profile

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Product Discovery

Upsell customers in the bet slip receipt page and get them to bet more

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Abandonment and Reengagement

Re-engage site abandoners by encouraging users to pick up where they left off

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Abandonment and Reengagement

Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products

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Promotional Messaging

Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement

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Abandonment and Reengagement

Triggering overlays for users displaying exit-intent with relevant recommendations

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Product Discovery

Recommend unexplored products and services to customers who are unfamiliar with them

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Promotional Messaging

Serving optimized in-house ad placements

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Journey Personalization

Featuring popular destinations to guide users’ travel plans

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Content Personalization

Using slideshows to serve immersive, personalized recommendations

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Content Personalization

Serving video recommendations on video pages to encourage continued watching

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Content Personalization

Featuring personalized, inline content recommendations to drive content clicks

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Content Personalization

Serving personalized content recommendations based on user behavior

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Journey Personalization

Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately

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Abandonment and Reengagement

Offering service assistant messages to prevent drop-offs upon form completion

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Product Discovery

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

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Journey Personalization

Delivering a continuous experience from ads to landing pages

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Abandonment and Reengagement

Recovering abandoners with contextually relevant emails

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Product Discovery

Using in-cart recommendations in cart drawer to upsell visitors with complementary products

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Product Discovery

Encouraging users to browse category pages using highlighted recommendations

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Product Discovery

Blending recommendation strategies to power smarter product recommendations’

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Abandonment and Reengagement

Using personalized push notifications to bring back site abandoners

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