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Inspiration Library with 126 personalization examples

Illustrated through real customer examples from across the world

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With GDPR legislation and restrictions on browser cookies, these personalization use cases can be applied without dependency on first- or third-party cookies nor personal data, all through the use of behavioral and contextual data.
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Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

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Product Discovery

Recommend the next best product per user with deep learning

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Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

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Promotional Messaging

Target different promotions to specific audiences to drive revenue from email

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Content Personalization

Personalize email content by intent to drive efficiency and conversions

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Product Discovery

Email personalized recommendations to users who never purchased online

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Product Discovery

Differentiate the live commerce experience with personalized recommendations

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Product Discovery

Continuous A/B testing of Homepage recommendation strategies

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Product Discovery

A/B testing category page filters, facets, and sorting tools

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Journey Personalization

Testing the order of homepage elements to increase engagement

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Promotional Messaging

Triggering contextualized bottom bar notifications, tailored for different audiences

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Product Discovery

Upsell customers by recommending personalized complimentary offers and products

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Product Discovery

Gamifying the product discovery experience using slot machine-inspired product recommendations

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Product Discovery

Guiding shoppers to find the right products with a gift finder questionnaire

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Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

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Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

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Content Personalization

Auto-recommending content upon finishing an article

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Product Discovery

Linking users across devices to better personalize recommendations

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Product Discovery

Creating a user survey to better segment mobile visitors and serve them recommendations

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Journey Personalization

Using a sliding drawer to make previously viewed products top-of-mind

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Product Discovery

Highlighting product feed filters based on user affinity

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Journey Personalization

Designing personalized filters based on user affinity to ease the navigation experience

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Promotional Messaging

Drive visitors to add more funds by displaying a quick deposit widget

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Product Discovery

Crafting a personalized product feed to filter and enhance discovery

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Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

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Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

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Product Discovery

Reorder category menu based on user affinity profile

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Product Discovery

Upsell customers in the bet slip receipt page and get them to bet more

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Abandonment and Reengagement

Re-engage site abandoners by encouraging users to pick up where they left off

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Abandonment and Reengagement

Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products

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Promotional Messaging

Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement

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Abandonment and Reengagement

Triggering overlays for users displaying exit-intent with relevant recommendations

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Product Discovery

Recommend unexplored products and services to customers who are unfamiliar with them

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Promotional Messaging

Serving optimized in-house ad placements

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Journey Personalization

Featuring popular destinations to guide users’ travel plans

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Content Personalization

Using slideshows to serve immersive, personalized recommendations

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Content Personalization

Serving video recommendations on video pages to encourage continued watching

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Content Personalization

Featuring personalized, inline content recommendations to drive content clicks

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Content Personalization

Serving personalized content recommendations based on user behavior

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Journey Personalization

Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately

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Abandonment and Reengagement

Offering service assistant messages to prevent drop-offs upon form completion

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Product Discovery

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

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Journey Personalization

Delivering a continuous experience from ads to landing pages

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Abandonment and Reengagement

Recovering abandoners with contextually relevant emails

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Product Discovery

Using in-cart recommendations in cart drawer to upsell visitors with complementary products

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Product Discovery

Encouraging users to browse category pages using highlighted recommendations

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Product Discovery

Blending recommendation strategies to power smarter product recommendations’

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Abandonment and Reengagement

Using personalized push notifications to bring back site abandoners

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Journey Personalization

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

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Journey Personalization

Using contextual data to segment new users for an experience

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Product Discovery

Algorithmically recommend the most relevant content and services during every phase of the user’s journey

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Product Discovery

Serving personalized homepage content and recommendations based on user affinity

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Abandonment and Reengagement

Make it easier for returning users to pick up where they left-off by using embedded recommendations

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Urgency and Demand Strategies

Communicate time-relevant promotions to help customers with decision-making

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Abandonment and Reengagement

Running personalized retargeting display ads to re-engage users

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Promotional Messaging

Alerting users with ad blockers to disable ad blocking extensions

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Urgency and Demand Strategies

Targeting hesitant site visitors with homepage banners featuring positive customer testimonials

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Abandonment and Reengagement

Using dynamic retargeting ads to driving higher viewership

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Promotional Messaging

Using top bar banners to encourage mobile web users to download mobile app

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Promotional Messaging

Serving mobile web visitors full-screen overlays to drive app downloads

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Journey Personalization

Testing application form layouts to increase conversion rates

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Promotional Messaging

Warning site visitors of any natural disaster using their geo-location

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Abandonment and Reengagement

Surfacing idleness-triggered reminder notifications on form completion pages

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Journey Personalization

Personalizing the online customer journey using unique, call center data

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Why these personalization examples?

Real Customer Examples

Real Customer Examples

Every use case illustrates a successful experience launched by one of our customers.

Real Customer Examples

Proven Value

Every personalization example in this library has demonstrated positive results, repeatedly.

Real Customer Examples

Productized

Many of these personalization examples do not require heavy development and are built into the platform for easy launch.

Real Customer Examples

Templatized

The majority of these personalization examples have a corresponding out-of-the-box template, ready to be customized and launched in your account.

Real Customer Examples

Diversified

Whether you’re in the financial sector, a retailer, publisher, or travel company, find the personalization use cases for your needs.

Real Customer Examples

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