8 questions to help you discover your company’s personalization maturity level.

Take this brief assessment to find out your company’s digital maturity and how to level up. You’ll get a PDF you can share with colleagues to spark internal conversations about how to move forward with personalization.

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Personalization in your company is

Here's a graph that ranks the state of personalization in your organization per each of the eight signals that were identified by us as important. The graph also includes a heat map that shows you exactly where you score in each of the eight pillars of personalization which you can use to compare your state versus global benchmarks.

  • Your Score
  • Absent Definition: Personalization is not yet present across digital properties. This could be because the organization was not sure what was possible technologically or never made personalization a core priority.
  • Basic Definition: Organizations that deploy basic levels of personalization, usually channel-specific and with limited segmentation capabilities.
  • Advanced Definition: Organizations that have already established some processes and testing roadmaps to inform their personalization efforts.
  • Pioneer Definition: Organizations that have already overcome many challenges that come with adopting a customer-first approach through personalization.
User-Centricity Definition: The organization is able to personalize customer experiences based on a single view of the customer.
Impact Definition: The organization can share personalization success stories and prove its potential impact on business growth.
Processes Definition: A centralized team drives personalization and translates strategies into impactful deployments.
Resources Definition: The organization invests in creating processes and designating owners to personalization.
Leadership Definition: Personalization is prioritized as a company-wide strategic initiative.
Technology Definition: Personalization technology is deeply integrated within the tech stack, using all available consumer data.
Culture Definition: The organization sees the value in delivering superior, individualized customer experiences.
Data Definition: Data-driven decision-making is effective and leveraged from data collected across all customer channels.
Region

Being

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