Discover your organization’s digital maturity level with a comprehensive personalization assessment

A 16-question tool designed after years of experience working with leading global brands to help you uncover your company’s personalization maturity level.

This self-assessment is meant for brands both new and experienced in personalization who are looking to identify key program priorities, potential gaps in their digital strategies, and how they stack up against hundreds of global brands.

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Personalization in your company is

  • Your Score
  • Absent Definition: Personalization is not yet present across digital properties. This could be because the organization was not sure what was possible technologically or never made personalization a core priority.
  • Basic Definition: Organizations that deploy basic levels of personalization, usually channel-specific and with limited segmentation capabilities.
  • Advanced Definition: Organizations that have already established some processes and testing roadmaps to inform their personalization efforts.
  • Pioneer Definition: Organizations that have already overcome many challenges that come with adopting a customer-first approach through personalization.
Culture Definition: The organization sees the value in delivering superior, individualized customer experiences.
Resources Definition: The organization invests in creating processes and designating owners to personalization.
Processes Definition: A centralized team drives personalization and translates strategies into impactful deployments.

What level of personalization maturity means

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