Climb the Personalization Maturity Ladder

See how global businesses prioritize personalization as the key to delivering superior customer experiences.

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The Lowdown

  • Absent Definition: Personalization is not yet present across digital properties. This could be because the organization was not sure what was possible technologically or never made personalization a core priority.
  • Basic Definition: Organizations that deploy basic levels of personalization, usually channel-specific and with limited segmentation capabilities.
  • Advanced Definition: Organizations that have already established some processes and testing roadmaps to inform their personalization efforts.
  • Pioneer Definition: Organizations that have already overcome many challenges that come with adopting a customer-first approach through personalization.
Culture The organization sees the value in delivering superior, individualized customer experiences.
Resources The organization invests in creating processes and designating owners to personalization.
Processes A centralized team drives personalization and translates strategies into impactful deployments.
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Discover Your Company’s Personalization Maturity Level

Answer 16 questions to discover your company’s digital maturity.

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