DYNAMIC YIELD, INC.
Last Updated January 30, 2019<> Dynamic Yield Inc. complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
Acceptance of Terms
The Information We Collect
DY collects the following types of information from its End Users at several different points throughout the Offering:
When you visit our Website or otherwise utilize our Offering you remain anonymous. That said, certain aspects of our Offering, whether deployed by others or by us, will require registration and/or the collection of information that is more personal in nature. In those cases, personal information, such as name, address, contact information and other information that may be protected by law as personally-identifiable information (“Personal Information” or “PII”) may be collected from you and stored in our databases, typically when you register to the Site, request support enter into a sales promotion or otherwise interact with us (for example through the “contact us” option). It should be made clear that you have no legal obligation to provide us with any PII and the submission of such information is entirely subject to your sole discretion and consent. However, if you will not provide us with the required information we may not be able to provide you with the information/services requested by you.
In addition to the Personal Information, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
a. From Your Activity
Information that we or our technology providers may automatically collect when you visit, access, and/or use the Website, such as your IP addresses, Internet service provider, domain server, type of computer, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections/features of our Offering that you visit/utilize, number of links you click while on the Website, search terms, and operating system. We may also collect statistical and other data related to your use of our Offering as well as information on Offering usage patterns. This information is collected and used as non-individually identifiable information.
c. Social Media Widgets
Third Party Service Providers
Our third-party service providers may use information (not including your name, address, email address or telephone number) about your visits to this and other web sites, mobile websites and/or mobile applications across your various devices, in order to provide content and advertisements about goods and services of interest to you across those various devices. If you would like more information about this practice and to know your choices with respect to it, please: (1) visit the DAA opt-out program available http://www.aboutads.info/choices/ or the Evidon opt-out program available at https://www.ghostery.com/support/global-opt-out/ 1. to learn how to opt out of having your information collected in browsers for ad serving purposes; and (2) download the Ghostery Ad Control application, available for iOS and Android, to learn how to opt out of having your information collected in mobile apps.
How We Use Information
For Internet-based Advertising and Improvement of our End-Users Experience
We use the Personal Information and the Other Information (collectively, the “Information”) for purposes of analyzing trends, administering our Offering, improving our services, and to gather demographic information about our End User base as a whole. We also compile and store data and information and generate reports related to our End Users’ access to and use of our Offering. To the extent required under applicable data processing laws and regulations, any PII that we collect will be stored in our database and will be used in accordance with such applicable laws and regulations.
We typically analyze this information and organize it into user groups and audiences, based on factors such as age, gender, geography, interests and online actions. We then use these user groups and audiences, along with information about the possible relationships among different browsers and devices, to design and deliver customized advertising campaigns or other relevant content. This is often referred to as Interest-Based Advertising. To enable the foregoing, the DY Solutions use technology including browser cookies, device identifiers, and other similar technologies to recognize a particular browser or device over time, to predict possible relationships among different browsers and devices and to then relay this information to our servers.
DY retains the End User data described above which is collected through our DY Solutions for purposes of Interest-Based Advertising for up to twenty-four (24) months from the date of its collection.
We do not send emails to anyone without permission , and we do not sell or rent email addresses to any unauthorized third party. This does not mean that we can prevent spam from happening on the Internet. If you believe that you have received an unsolicited email from us, please contact us at the e-mail below and we will investigate.
At any time, you have the ability to opt out of receiving marketing communications from DY, but you may not opt out of administrative emails. You can opt out either changing your e-mail preferences or using the link provided at the bottom of each email message or through any other means that is made available to you
How We Share the Information
We do not share, distribute, sell or rent any of your PII with/to third parties, including our enterprise clients, except in the following circumstances:
- If you have opted out of our ability to use your e-mail address, we may share your decision to opt out with third parties to effectuate that decision;
- If the information is required by law in order to prevent, investigate, or take action regarding illegal activities. In addition, we will share information in response to legal process, court orders, subpoenas, or to establish or exercise our legal rights or defend against legal claims;
- We may also disclose the Information to any government or law enforcement authority or regulatory agency in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security;
- We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
- Information collected from End Users of the DY Offering, including PII, may be transferred as part of or in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our shares or stock and/or assets or other corporate change, including, during the course of any due diligence process. By making available your data through the Offering in any manner, you agree that your information may be transferred to third parties under such or similar circumstances.
- If we have your permission to do so.
Our Site may have links to the sites of other companies, including those of our enterprise clients. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies by visiting their respective websites, apps, etc.
Policy Toward Children
We follow generally accepted industry standards to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, due to the nature of Internet communications and evolving technologies, unauthorized entry or use, hardware or software failure, and other factors, the security of End User information may be compromised at any time. Therefore, we cannot guarantee the absolute security of the Information and disclaim any assurance that such information will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access.
California Privacy Rights
DY does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals. If an End User is a California resident, California Civil Code Section 1798.83(c)(2) permits such individual to request information regarding the disclosure of his/her information by DY to third parties for such third parties’ direct marketing purposes. To make such a request, please send us an email to firstname.lastname@example.org.
Accessing and Modifying Information and Communication Preferences
Visitors who have provided Personal Information to us may access, remove, review, and/or make changes to the same by following the instructions found on the Website. In addition, you may manage your receipt of marketing and communications by clicking on the “unsubscribe” link located on the bottom of any DY marketing e-mail or by following the instructions found on the Website. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
We may rectify, replenish or remove incomplete or inaccurate Information, at any time and at our own discretion. We will retain the Information we collect for as long as needed to provide our Offering and to comply with our legal obligations. If you would like to opt-out of DY’s collection of Information through the Website, please click this button below:
International Transfer of Data
Important Notices to Non-U.S. Residents/Privacy Shield Certification
How to Contact Us