Understand what it takes to build a winning personalization program

Whether you are new to personalization or a seasoned pioneer, this hub will teach you a scalable methodology for identifying and targeting the right audiences with your personalization program, giving you all the tools you need to craft a sustainable and impactful strategy that drives growth and long-term loyalty.
This proven methodology was developed after working with countless brands across industries and geographies over the past decade. This, along with our industry recognition as market leaders, has enabled us to extend our expertise to anyone involved in the execution of personalization, regardless of the technology they use.


Read this to get an overview of rooted personalization and understand the importance of identifying your primary audiences.

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We’re excited to share stories and insight from our customers and team about rooted personalization approaches. Check back here for the latest.