Getting Started

Putting primary audiences into practice, a beginner’s guide

Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.

Vivian Ly, Elizabeth Shew

Finding your evergreen personalization zones

Learn how to identify core content zones on your website in order to scale testing efforts and personalize content for your audiences.

Vivian Ly, Shana Pilewski

Getting started with product recommendations testing and personalization

Selecting the right primary audiences, test locations, algorithms, and optimization opportunities.

Erika Whitestone, Elizabeth Shew

Choosing a set of primary audiences

Learn the most important criteria for choosing your business’s primary audiences, a core concept that will anchor your rooted personalization approach.

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Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Getting Started

Putting primary audiences into practice, a beginner’s guide

Finding your evergreen personalization zones

Getting started with product recommendations testing and personalization

Choosing a set of primary audiences