Maintaining Your Program

Personalization Prioritization Tool

How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines

Vivian Ly, Elizabeth Shew

Analyzing your unique selling propositions by audience to inform testing strategies

Build a repository of your brand’s unique selling propositions to generate ideas, inform testing strategies, and understand your consumers. Here’s how.

Ashley Hutchison, Emma Furlong

How to analyze personalization campaigns by primary audiences

Unlock key insights about your primary audiences with these best practices for analyzing your personalization campaigns.

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Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Maintaining Your Program

Personalization Prioritization Tool

Analyzing your unique selling propositions by audience to inform testing strategies

How to analyze personalization campaigns by primary audiences