Power deep personalization with an agile segmentation and data management system
Capture person-level data, no matter the source
Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, and more.
Build complex segmentation & targeting rules
Identify & personalize for anonymous users
Share audience segments between sites
Share different audience segments between multiple properties and target these people with consistent messages throughout their journey, regardless the platform: web, mobile web or mobile apps.
Compare audiences & get real-time sizing analyses
Gain valuable insights and analyze key metrics for your audience segments by applying filtering conditions for your audience segments and comparing them against one another – all in real time.
Automatically uncover deeper segmentation opportunities
Additional capabilities baked into our platform
Robust analytics & reports
Measure the true impact of personalization. Quantify revenue, Average Order Value, and other key metrics to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.
Audience list exporting
Export a list of users who belong to a given audience segment to a CSV file. Use these lists to build off-site campaigns based on Dynamic Yield segments.
Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.
Affinity score management
Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings.
Dashboards for quick insights
Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.
Targeting for identified users
See how many visitors have been identified with a unique ID (e.g. email, webID, CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.
Emily Bollman, Digital Marketing Manager @ SnapAV
Resources to fuel your efforts
How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize their experiences.
To create real value, personas must go beyond mere generalizations, stitching together data for a more grounded understanding of each customer group.