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• Personalization Case Studies
  • $15M Uplift in Gross Profit
  • 10.3% Conversion Rate Boost
  • 14% overall uplift in revenue per user
  • 15% ARPU Uplift with Personalization
  • 15% increase in revenue per user
  • 20% Increase in SEM Revenue
  • 25% Uplift in Conversions
  • 29% Increase in Revenue Per Session
  • 37% Uplift in Performance
  • 40% Increase in Conversion Rate on Mobile
  • 43% Uplift in Views-Per-User
  • 5-7% Uplift in Key Financial Metrics
  • 54% ARPU Uplift with Predictive Targeting
  • 5X ROI and 20% Conversion Rate Uplift
  • 60% Increase in ARPU
  • 6X ROI from PDP Recommendations
  • 8X Increase in Conversion Rate
  • 9.1% Increase in Revenue Per User
  • Double-Digit Growth in Revenue Per Customer
• Personalized Product Recommendations
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• Recommendations
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• Videos Library
• Web Personalization
• 10 Personalization Tactics the Pros Use to Impact Conversions
• Amazon: The Chronicles of a Personalization Giant
• Climbing the Personalization Maturity Ladder
• From Vision to Reality
• Gartner 2018 Magic Quadrant for Personalization Engines
• Learn to Speak eCommerce
• Mastering Micro-Segmentation for Personalization
• Personalization Maturity Assessment: 2018
• Personalization Maturity Assessment: 2019
• Personalization Maturity Assessment: Finance
• Perspectives on Personalization at Scale
• Picking A Personalization Vendor
• Real Results Report: The ROI of Personalization
• Retail Personalization Gap
• Shopping Cart Abandonments: An $18B Opportunity
• Small Screen: $169 Billion Opportunity
• The eCommerce Leaders Playbook
• The Fashion Leaders Playbook
• The Guide to Driving Impact with Personalization
• The Marketer’s Guide to Data-driven Conversion Optimization
• The Marketer’s Guide to Effective Visitor Segmentation
• The Marketer’s Guide to Landing Page Optimization
• The Power of Dynamic Experiments
• The State of Personalization in Mobile Commerce
• Personalization wins for finance
• Dynamic Yield Careers — Berlin
• Dynamic Yield Careers — London
• Dynamic Yield Careers — New York
• Dynamic Yield Careers — Singapore
• Dynamic Yield Careers — Tel Aviv
• From Traditional To Transformational
• Mobile Web: The $169B Opportunity
• Personalization = Data in Action
• Proving the Value of Personalization
• Segment, Personalize, Optimize
• The Fashion Leaders Playbook
• The Power of Now
• Webinar: How to leverage data to drive customer loyalty via personalization
• When it’s time to entrust your program to the experts
• Why your content cadence needs to evolve: Establishing an optimal cadence in line with your personalization strategy
• Watch Webinar: How to leverage data to drive customer loyalty via personalization
• Watch Webinar: Personalization = Data in Action
• Watch Webinar: The Fashion Leaders Playbook
• Watch Webinar: When it’s time to entrust your program to the experts
• Watch Webinar: Why your content cadence needs to evolve with your personalization strategy

Posts

Case Studies

• $15M Uplift in Gross Profit
• 10.3% Conversion Rate Boost
• 14% overall uplift in revenue per user
• 15% ARPU Uplift with Personalization
• 15% increase in revenue per user
• 20% Increase in SEM Revenue
• 25% Uplift in Conversions
• 29% Increase in Revenue Per Session
• 37% Uplift in Performance
• 40% Increase in Conversion Rate on Mobile
• 43% Uplift in Views-Per-User
• 5-7% Uplift in Key Financial Metrics
• 54% ARPU Uplift with Predictive Targeting
• 5X ROI and 20% Conversion Rate Uplift
• 60% Increase in ARPU
• 6X ROI from PDP Recommendations
• 8X Increase in Conversion Rate
• 9.1% Increase in Revenue Per User
• Double-Digit Growth in Revenue Per Customer

Company

• 10 Proven eCommerce Personalization Strategies (Free Guide)
• BILD Personalizes the Entire Fan Journey (Case Study)
• Dynamic Yield Joins the McDonald’s Family
• Dynamic Yield Makes Deloitte’s 2018 Technology Fast 500 List
• Dynamic Yield Makes List of 100 Best Places to Work By Crain’s New York
• Dynamic Yield Named a Leader In Personalization Engines By Gartner
• Dynamic Yield Named a Top AI Company By CB Insights
• Dynamic Yield Named One of Analytics Insight’s Most Innovative Companies in Machine Learning
• Dynamic Yield Raises $22 Million to Advance Personalization
• Email Personalization: From Unread to Marked as Important (Free eBook)
• Employee Spotlight: David Fine
• Employee Spotlight: Jessica Cohen
• Employee Spotlight: Matthew Kelly
• Employee Spotlight: Sasha Popov
• How to Run a Successful Hackathon if You’re a Tech Company
• Introducing: Dynamic Yield’s Personalization Certification Program
• Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks
• Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study)
• Mastering Micro-Segmentation for Personalization (Free eBook)
• Meet the new Dynamic Yield brand – a story of our evolution and growth
• One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers
• Our Journey to Series D and Becoming a Personalization Anywhere™ Platform
• Picking A Personalization Vendor: A Toolkit for eCommerce Leaders
• Recapping Our Personalization Pioneers Summit in Singapore
• Reflecting on Dynamic Yield’s Inaugural Personalization Pioneers Summit
• Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit
• Shopping Cart Abandonment: An $18 Billion Opportunity (New Ebook)
• Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit
• Talking About Tomorrow’s eCommerce Personalization Today
• The book for developing your personalization ecosystem – vision to reality
• The Fashion Leaders Playbook (Free Guide)
• The Guide to Driving Impact with Personalization (Free eBook)
• The Mobile Web: Small Screen, $169B Opportunity (Free Guide)
• The ROI of Personalization (Free eBook)
• The State of Personalization in Email: New Research Report
• The State of Personalization in Mobile Commerce: New Research Report
• What to Expect at Personalization Pioneers Summit NYC
• What’s in a year – recapping our second trip to Berlin for Personalization Pioneers Summit
• Why overhauling the way a brand speaks is worth its weight in gold

eCommerce

• 10 Ways To Merchandise Trending Products
• 23 Illuminating eCommerce Shopping Behavior Trends and Predictions
• 5 Digital Trends And Predictions Shaping Online Retail
• 50 eCommerce Segmentation Recipes You Can Start Using Today
• 7 Black Friday Mistakes to Avoid on Your Ecommerce Site
• 8 Must-Read Books For Every eCommerce Professional
• 8 Quick Wins to Increase eCommerce Holiday Sales
• 9 Must-Haves for Choosing an eCommerce Personalization Solution
• A New York Sports Fan’s Desperate Plea for Personalization
• Amazon Prime Day: Strategies to Personalize like a Goliath
• Attention Online Retailers! 7 Must-Do’s this Holiday Shopping Season
• Be my valentine – an eCommerce marketers handbook to the most romantic day of the year
• Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization
• Do Sweat the Small Stuff: How Micro Moments in Mobile Drive Conversions
• eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online
• From in Line at TJ Maxx to Online: A Lesson in Checkout Optimization
• From Traditional to Progressive: Growth Hacking in eCommerce
• Here’s Why Average Revenue Per User is Your Most Important eCommerce Metric
• Holiday Shopping Product Page Optimization Checklist
• How Retail Brands Can Maximize Their Push Notification Strategy
• How to Excel with Dynamic Recommendation Strategies
• How to Improve Your Post-Purchase eCommerce Strategy
• Kopari Beauty
• Mobile Retail Apps: Designing a Better Experience
• Partner Spotlight: Diff Agency
• Proven Personalization Wins
 to Increase eCommerce Revenue
• Real-Time Personalization: The Gift That Helps Gift Giving
• Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays
• Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline
• The 25-Point Checklist for Optimizing Mobile Commerce Conversions
• The Art and Science of Killer Abandoned Cart Emails
• The Economics of eCommerce Conversion Rate Optimization
• The Expert’s Guide to Driving Revenue with Product Recommendations
• The Most Overlooked Aspects of eCommerce Product Recommendations
• The Promise and Pitfalls of Omnichannel Retailing
• The Reason Real-time Optimization and Personalization is a Retail Game Changer
• The Retail Dictionary: eCommerce Terms Every Marketer Needs to Know
• The Secret to Maximizing the Lifetime Value of Your Holiday Shoppers
• Use the Power of Social Proof Marketing to Drive Conversions
• Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Guides

• 10 Personalization Tactics the Pros Use to Impact Conversions
• Amazon: The Chronicles of a Personalization Giant
• Climbing the Personalization Maturity Ladder
• From Vision to Reality
• Gartner 2018 Magic Quadrant for Personalization Engines
• Learn to Speak eCommerce
• Mastering Micro-Segmentation for Personalization
• Personalization Maturity Assessment: 2018
• Personalization Maturity Assessment: 2019
• Personalization Maturity Assessment: Finance
• Personalization wins for finance
• Perspectives on Personalization at Scale
• Picking A Personalization Vendor
• Real Results Report: The ROI of Personalization
• Retail Personalization Gap
• Shopping Cart Abandonments: An $18B Opportunity
• Small Screen: $169 Billion Opportunity
• The eCommerce Leaders Playbook
• The Fashion Leaders Playbook
• The Guide to Driving Impact with Personalization
• The Marketer’s Guide to Data-driven Conversion Optimization
• The Marketer’s Guide to Effective Visitor Segmentation
• The Marketer’s Guide to Landing Page Optimization
• The Power of Dynamic Experiments
• The State of Personalization in Mobile Commerce

Infographics

• 10 Hacks to Deal with Trust, Benefits and Risk Issues
• 10 Ways Your SEO Can Complement Your CRO Work
• 5 Cyber Week Product Pages You Need to Study
• 50 Million Shoppers Prove Power of Recommendations
• 6 Powerful Digital Marketing Infographics Publishers Must See
• Benchmarking The State of Personalization Maturity
• Closing the Mobile Conversion Gap
• Infographic on The State of Personalization in Email
• The Age of The Customer Experience
• The Difference Between CTR and Revenue Based Tests
• The Road to A/B Test Success in Only 10 Steps
• Understanding Online Shopping Behavior Trends

Optimization

• 15 Great Quotes That Will Inspire You to Start Optimizing
• 40 Step On-Page SEO Checklist
• 5 Killer Conversion Optimization Presentations of 2014
• 5 Reasons Multivariate Testing Sucks and What to Do Instead
• 5 Reasons Why I Stopped Following A/B Testing Case Studies
• 6 Ways To Never Run Out of Conversion Rate Optimization Ideas
• 7 Questions to Improve Your Data-Based Web Analytics Decisions
• 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics
• 95-5 is the New Normal in eCommerce Experience Management
• A Contextual-Bandit Approach to Website Optimization
• A King’s Landing: Claim Your Landing Page Optimization Throne
• Apache HBase for the Win, Part 1: All the Ways in Which it’s Bad – and Why it’s Still Great
• Balancing the Needs of Performance Marketing and Branding
• Battling the Devils in Your Analytics & Optimization Data
• Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia
• Challenges Publishers Are Facing Today with A/B Testing
• Choosing the Right Conversion Optimization Objective
• Crafting a Successful 4-Step Conversion Optimization Strategy
• Doing Data Science in a Startup: The Hard Truth
• Don’t Trust Your Google Analytics Data Just yet, Perform a Tag Audit
• Don’t Trust Your Google Analytics Data Just yet (part 2): Get Rid of Noise With These Fundamental 9 Filters
• Drinking Our Own Brew on DynamicYield.com
• Evergreen Book Interview with Noah Fleming
• Facebook Instant Articles: A New Monetization Opportunity for Publishers?
• Going Bayesian: A Fresh Approach to A/B Testing
• HBase for the Win, Part II: 4 In-Depth Tips for Pulling Less Hair Out
• How Brands Should Build their Digital Marketing Optimization Stacks
• How to Create High-Converting Mobile Product Pages
• Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
• Introducing our Bayesian A/B Testing Calculators
• It’s personal — why it’s time to deflate the great gated content debate
• Machine Learning Based Optimization vs. A/B Testing
• Most Marketers Are Choosing The Wrong Conversion Attribution KPI
• One Segmentation Secret to Influence 98% of Prospective Travelers
• Optimize Your Way to Conversion With Web Personalization
• Our 10 Most Popular Blog Posts of 2015 (Chosen By You)
• Our 10 Most-Read Blog Posts of 2014
• Patience: the Holy Grail of Optimization Success
• Personalized Exit Popups Can Increase Your Conversions by 267%
• Personalized Landing Pages: A Recipe for Success
• Publishers: Learn How to Cultivate and Grow Your Side Door Traffic
• Taking Marketing By Storm: How Weather Targeting is Boosting Conversions
• The (Real) Impact of A/B Testing and Personalization on SEO
• The Difference Between A/B Testing, Multivariate and Split URL Testing
• The Economics of eCommerce Conversion Optimization
• The Impact of Popups, Overlays, and Interstitials on SEO
• The Main KPI of Your A/B Test Is Wrong – This Is How to Do It Right
• The Right & Wrong Way To Do Email A/B Testing (And Why Your Software Provided Is Likely Ripping You Off)
• The Rise of Optimization Analytics
• Top 15 Conversion Rate Optimization Thought Leaders to Follow
• Turning your customers’ mobile pain points into purposeful experiment design
• Uncovering the Layers of the Perfect Landing Page Design
• We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story
• Why A/B Testing Without Segmentation Makes for Average Experiences
• Why Everyone Needs to be doing Layout Personalization
• Why Most Businesses Aren’t Happy with Their CRO Results
• Why Most Marketers Fail at Web Analytics
• Why Reaching and Protecting Statistical Significance is So Important in A/B Tests
• Your Losing A/B Tests Are Actually Winning!

Personalization

• [Presentation] Deliver Powerful Personalized Experiences
• 10 Powerful Customer Experience Stats and Insights that You Can’t Ignore
• 100+ Best Digital Marketing Conferences to Attend in 2019
• 2017’s Most Popular Personalization Articles
• 3 Keys To Addressing Today’s Retail Personalization Gap (Free Report)
• 3 Tactics for Optimizing Customer Experiences, not Touchpoints
• 4 Common Personalization Myths Marketers Need to Stop Believing
• 5 Marketing Personalization Books Every Marketer Must Read
• 5 personalization strategies finance marketers can take to the bank
• 50 Research-Backed Personalization Statistics
• 6 Personalization Trends to Watch For
• A Proven Process for Onboarding Marketing Technology
• A Satisfied Customer is the Best Advertisement
• An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC
• An Introduction to Affinity-Based Recommendations
• APMEX turns personalization into gold (Case Study)
• Beating Email Fatigue with Smart Personalization
• Care/of
• Deliver Personalized Experiences through Visitor Segmentation
• Euromonitor International
• Fjallraven
• How financial brands can set realistic personalization expectations and still see big results
• How To Stop Marketing Like It’s 2007
• How to successfully pitch personalization to your boss
• Improving Revenue through Dynamic Recommendations
• In the Age of Amazon, Why Isn’t Every Retail Customer Experience Personalized?
• Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations
• Introducing: Personalization Maturity Assessment & Comprehensive Benchmark Report
• Introducing: Product Recommendations Use Case Explorer
• Introducing: Shopping Cart Abandonment Use Cases Discovery Tool
• Investing in the Future of Personalization and the Tool We Believe Will Power It
• Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)
• Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study)
• Kopari Blends Personalization into Their Digital Strategy (Case Study)
• Liad Agmon Talks to Bloomberg News About the Future of Marketing
• LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world
• LUISAVIAROMA Personalizes Luxury Fashion (Case Study)
• Mobile Personalization: A $169 Billion Opportunity
• Opportunity Above Adherence: Dynamic Yield’s Path to GDPR Compliance
• Partner Spotlight: Beyond Personalization Tech with WiderFunnel
• Partner Spotlight: It’s Good to Be LeROI
• Partner Spotlight: The Golden Age of Personalization with BVAccel
• Personalization is a marathon – not a sprint, new report finds
• Personalization Technology: The Build vs. Buy Decision
• Personalization: Tomorrow is Now
• Predictions for the Future of Personalization
• Sabon NYC Talks Enabling Omnichannel Personalization with Dynamic Yield
• Tactics for High-Impact Triggered Emails
• Teams need to get educated if they want to move the needle with personalization
• The 26-Point Checklist for Closing the Amazon Gap
• The Dialog between Segmentation & Personalization and its Impact on Customer Experience
• The Farmer’s Dog
• The Implications of GDPR on Personalization
• The Importance of an Open Architecture Digital Marketing Software
• The Intersection of Insights, Personalization, and Eggs
• The Modern Buyer Persona and its Impact on Personalization
• The opportunity cost associated with forgoing your personalization plans
• The Roles & Structure of an Agile Personalization & Optimization Team
• The Secret to Running Smarter Dynamic Remarketing Campaigns
• The State of Personalization in Mobile Commerce
• The Value of Anonymous Visitor Tracking for Personalization
• The Year That Was: The Top Personalization Trends of 2016
• Trendseeder
• Turning Personas into Data-Driven Profiles for Segmentation
• Understanding Product Recommendations
• Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict
• What’s Happening With Personalization on the Front Lines
• When it’s time to involve an agency in your personalization efforts
• Why Dynamic Yield’s partners are core to the experiences we deliver
• Why News Publishers Are Still Getting Personalization Wrong
• Why Personalization is The Key to Capitalizing on What Won’t Change

Press

• AdBirds and Dynamic Yield Announce Global Partnership
• Announcing Two New Dynamic Yield Investors…
• Dynamic Yield Raises $12 Million in Series B Funding
• Dynamic Yield and ContentSquare Announce Alliance for Powerful Visualization of Customer Experience Insights
• Dynamic Yield and Guidance Announce Strategic Partnership
• Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences
• Dynamic Yield and Sellry Announce Global Partnership
• Dynamic Yield and Tealium Partner to Enhance Personalization
• Dynamic Yield and Wunderman Thompson Commerce Announce Strategic Partnership
• Dynamic Yield Announces Full GDPR Compliance
• Dynamic Yield Announces Global Suite of Solutions Partners
• Dynamic Yield Appoints New Sales and Solutions Executives in Support of Market Expansion in APAC
• Dynamic Yield Hires David Sasson as Chief Operating Officer
• Dynamic Yield Joins Oracle Bronto Partner Program
• Dynamic Yield Joins Shopify Plus Technology Partner Program to Scale Enterprise Personalization
• Dynamic Yield Launches A Complete Suite for Email Personalization
• Dynamic Yield Launches a Comprehensive Partnership Certification Program
• Dynamic Yield Launches Community Site for Customer Collaboration
• Dynamic Yield Launches Multi-Touch Campaigns to Scale Experience Delivery Across the Customer Journey
• Dynamic Yield Launches New Solution to Turn High Mobile Traffic Into Sales
• Dynamic Yield Launches Next-generation Landing Page Builder
• Dynamic Yield Launches Personalized News Solution
• Dynamic Yield Makes 2014 Red Herring Europe List!
• Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines
• Dynamic Yield Named a Representative Vendor in Gartner’s Personalization Market Guide
• Dynamic Yield Personalizes Experiences for 500 Million Users per Month
• Dynamic Yield Raises an Additional $32M, Expanding its Platform to the Physical World
• Dynamic Yield Releases App for Shopify Plus Merchants to Enable Rapid Personalization
• Dynamic Yield’s CEO Liad Agmon on the Future of Personalization
• Gartner Cites Dynamic Yield as a Representative Vendor for Personalization and Experimentation
• McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience
• NAVER Corp joins funding to conclude $38M Series D
• Periscope by McKinsey and Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization
• Playtech Partners with Dynamic Yield to Deliver Personalization to Global eGamers
• Sabon NYC Boosts eCommerce Holiday Sales by 35% with Homepage Personalization
• Sephora SEA Chooses Dynamic Yield to Personalize the Entire Customer Journey
• We Have Just Come out of Stealth-mode
• We Made the Short List: Dynamic Yield on the BVP Cloudscape!

Product

• Announcing Two-factor Authentication for Better Security
• Apply visual analytics to your personalization campaigns with our ContentSquare integration
• Experience Instant Personalization with our new Shopify Plus App
• Finally, a Community where personalization experts can exchange knowledge
• Introducing: 6 Notification Templates to Increase Your Conversions
• Introducing: Audience Explorer
• Introducing: Automated Personalization with Dynamic Yield’s Predictive Targeting
• Introducing: Controlled Test Versioning
• Introducing: Dynamic Yield for Email
• Introducing: Dynamic Yield for Mobile Web
• Introducing: Dynamic Yield’s Integration with Tealium AudienceStream
• Introducing: Easy Previewing for Experiments
• Introducing: Enhanced Experience Reports
• Introducing: Enhanced Facebook Remarketing With Dynamic Yield
• Introducing: Flexible Conversion Attribution
• Introducing: New Recommendation Strategies
• Introducing: Omnichannel Audience Sharing
• Introducing: Personalization Template Library
• Introducing: Recommendations Testing
• Introducing: Seamless Preview, Configuration, and Debugging
• Introducing: Triggered Push Notifications
• Multi-Touch Campaigns – a whole new way to personalize
• Outliers detection – ridding the extreme events threatening your A/B tests
• Owning the personalization experience with Unified Customer Profile APIs
• Personalization reporting – powerful insights to help drive your experimentation efforts
• Trigger Optimal Email Experiences with Our New Oracle Bronto Integration

Webinars

• From Traditional To Transformational
• Mobile Web: The $169B Opportunity
• Personalization = Data in Action
• Proving the Value of Personalization
• Segment, Personalize, Optimize
• The Fashion Leaders Playbook
• The Power of Now
• Webinar: How to leverage data to drive customer loyalty via personalization
• When it’s time to entrust your program to the experts
• Why your content cadence needs to evolve: Establishing an optimal cadence in line with your personalization strategy

Authors

• Alexander Sugakov
• Aviad Ariel
• Ben Aflalo
• Ben Malki
• Charles Brun
• Claudiu Murariu
• Colton Perry
• David Fine
• Doron Taub
• Dvora Meyers
• Dynamic Yield
• Elad Rosenheim
• Gidi Vigo
• Hannah Leary
• Idan Gurel
• Idan Michaeli
• Ismaël Sow
• Jacob Silber
• James Flory
• Jonathan Hsieh
• Jordan Donahue
• Laura Stude
• Leah Retta
• Liad Agmon
• Linda Bustos
• Lior Knaany
• Meir Fox
• Melanie Kyrklund
• Michael Mallazzo
• Mike Schmutz
• Mukund Ramachandran
• Natalie Refuah
• Nina Manor
• Ohad Flinker
• Ori Lavie
• Peter Borden
• Pierre Melion
• Robert Glazer
• Shana Pilewski
• Sharon Gee
• Tony Simonovsky
• Udi Zisquit
• Yael Talmor
• Yaniv Navot