Personalization
Pioneers Summit

September 6, 2018
Private Roof Club, Berlin
An invite-only event where you can learn and network with world’s leading practitioners who turn every customer interaction into a personalized experience.

SPEAKERS

Liad Agmon, CEO & Founder, Dynamic Yield

Liad Agmon, CEO & Founder, Dynamic Yield

David Geisen, Chief Digital Officer, Media Markt Iberia

David Geisen, Chief Digital Officer, Media Markt Iberia

Eleanna Sbokou, Senior Product Performance Manager, HelloFresh

Eleanna Sbokou, Senior Product Performance Manager, HelloFresh

Ori Lavie, SVP Global Sales, Dynamic Yield

Ori Lavie, SVP Global Sales, Dynamic Yield

Anoop Vashist, GM Europe, Dynamic Yield

Anoop Vashist, GM Europe, Dynamic Yield

Dr. Lars Fielder, VP and Solution General Manager Marketing Solutions, Periscope By McKinsey

Dr. Lars Fielder, VP and Solution General Manager Marketing Solutions, Periscope By McKinsey

Ben Belinis, eCommerce Manager, Ocado

Ben Belinis, eCommerce Manager, Ocado

Sabrina Koch, Team Lead Online Shop Management, EMP

Sabrina Koch, Team Lead Online Shop Management, EMP

Dmitry Plaunov, CRO Manager, HelloFresh

Dmitry Plaunov, CRO Manager, HelloFresh

PAST SUMMIT ATTENDEES INCLUDE BRANDS LIKE

Attending logos Attending logos

WHAT IS PERSONALIZATION PIONEERS?

The premiere event in personalization, Dynamic Yield’s Personalization Pioneers Summit connects the leaders in crafting digital experiences to shape the modern customer journey. You’ll meet other Personalization Pioneers who are there to experience innovation and inspiration. You will leave with all the materials you need to take a personalization and conversion optimization strategy back to your team – that will help you grow your business and delight your customers.

WHY GO?

Relationship Building

Meet fellow peers who are serious about personalization, ensuring high-quality networking, discussions and learning.

Pure Practical Learning

Learn from pros who do this stuff on a daily basis. Learn about the latest trends in personalization, next-level tactics, high impact use cases and methodologies.

Personalization at Scale

Learn how Dynamic Yield plans to develop product features to help you take advantage of shifts in End to End Journey Personalization, Machine Learning and AI.

AGENDA

Day 1

Thursday, September 6th

Fuel up for the day with the delicious breakfast spread consisting of assorted pastries, fruit, yogurt, granola, bagels, and more!
Anoop runs all sales efforts in the EU and is excited to kick off the summit with a bang! Catch his opening remarks, where he will be setting the stage for a jam-packed day, filled with relevant content for any personalisation practioner.

Anoop Vasisht, General Manager, Dynamic Yield

Anoop Vasisht,
General Manager, Dynamic Yield
Dr. Lars Fielder will share insights on how to use real-time data to deliver superior experiences and will introduce the concept of a “personalisation war room,” which helps companies increase their personalisation velocity by 10X.
Dr. Lars Fiedler, VP and Solution General Manager Marketing Solutions, Periscope by McKinsey
Dr. Lars Fiedler,
VP and Solution General Manager Marketing Solutions, Periscope by McKinsey
What will personalisation look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.
Liad Agmon, CEO,Dynamic Yield
Liad Agmon,
Co-Founder and CEO, Dynamic Yield
Catch up with colleagues and peers over snacks, coffee, and tea during this networking break.
With over 700 stores in Europe and a huge legacy of offline success, learn how MediaMarkt was able to successfully deploy digital personalisation, resulting in a whopping lift in revenue.
David Geisen, Chief Digital Officer, MediaMarkt
David Geisen,
Chief Digital Officer, MediaMarkt
Learn how EMP went from zero investments in personalisation to having over a dozen unique use cases in it arsenal in under six months.
Sabrina Koch, Team Lead Online Shop Management, EMP
Sabrina Koch,
Team Lead Online Shop Management, EMP
Lunch will be served promptly at 12:30pm. Enjoy some down time over a variety of sandwiches, salads, and assorted sides.
Are multi- and cross-device users creating challenges for the online customer experience you’ve built? Don’t sweat it! HelloFresh has engineered easy-to-follow workflows that will help your team understand who exactly your customers are, regardless of what device(s) they use.
Eleanna Smpokou, Product Analyst, HelloFresh
Eleanna Smpokou,
Product Analyst, HelloFresh

Dmitry Plaunov, CRO Manager, HelloFresh
Dmitry Plaunov,
CRO Manager, HelloFresh
A 20% increase in revenue per user from dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, Ori Lavie will present top Dynamic Yield use cases from across our global client base for you to take back to your organization!
VP Global Sales, Dynamic Yield
Ori Lavie,
VP Global Sales, Dynamic Yield
Take a break and catch up with colleagues and peers over snacks, coffee, and tea during this networking break.
Ben Belinis, eCommerce Manager, Ocado
Ben Belinis,
eCommerce Manager, Ocado
Personalization is not a destination; it’s a journey that requires careful planning, thoughtful orchestration, and executive alignment. In this talk, Nathan Richter, a former leader of personalization at URBN, will discuss how he developed a personalization program that included tools, technology, team, processes, and leadership alignment.
With Amazon eating up market share and limited internal resources, simple but crafty measures are required to stay afloat. Learn how Chal-Tec’s electronic-star.com not only got ahead but also leveraged Dynamic Yield and thrived. With just a single Experience and a few lines of code, learn how effective planning and nimble workflows powered incredible growth at electronic-star.com.
Mukund will close out the day with a quick wrap up, where he’ll review what you have learned and what to expect on the horizon!
It’s party time! Following an insightful day, enjoy a celebration with drinks on us!
Day 2

Thursday, September 7th

All session attendees are welcome.
In this hands-on session, we will guide you through the fundamentals for personalisation and best practices for effectively using Dynamic Yield. This beginner’s level workshop will equip you with the tools you’ll need to kickstart your personalisation journey, and will serve as a great refresher course for users who are still getting comfotable with the product. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.
All session attendees are welcome.
During this intensive workshop, you’ll dive deep into advanced segmentahtion, user-perona, execution processes, and additional techniques that are essential for your robust personalizaiton strategy. Session 1 attendees are welcome to stay for this advanced straegy session if interested. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.
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Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield
Created with Sketch.
Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield

VENUE

Private Roof Club Mühlenstr. 78-80
10243 Berlin
Private Roof Club Private Roof Club
Private Roof Club Private Roof Club