pioneers logo
New York City, June 12 – 13, 2019

Highlights from past summits

Speakers include

Silvia Dias Lagnado

Global Chief Marketing Officer McDonald’s Corporation

Lauri Vela

Senior Vice President, Digital Marketing, Synchrony

Liad

Liad Agmon

Founder + CEO, Dynamic Yield

Nathan Richter

VP of Strategy, Dynamic Yield

Megan Hoover

eCommerce Testing & Optimization Manager

Marinus van Gestel

Chief Commercial and Marketing Officer, Linio Group

David Neff

Head of Data Driven Consulting, Accenture Interactive

Mukund Ramachandran

CMO, Dynamic Yield

Adam Shupe

E-Commerce Merchandising Manager, PacSun

Laura Stude

Co-Founder, surefoot.me

Brian Schmitt

Co-Founder, surefoot.me

Kelly Wortham

Director of Optimization,
Search Discovery

Erin McElwee

Sr. Digital Consultant, Analytics & Customer Insight,
LYONSCG, Part of Capgemini

Reine Smith

Strategy Director, Corra

Albert Liu

Director of Optimization,
Corra

Rigel Cable

Director of Data Analytics,
Astound Commerce

Past Summit Attendees

What is Personalization Pioneers?

The industry’s most renowned event in personalization, Dynamic Yield’s Pioneers Summit brings together those on the forefront of change in retail, finance, travel, publishing, and beyond to share stories, inspiration, and thoughts on the evolving science of customer experience delivery. You’ll meet other Personalization Pioneers in attendance who are interested in learning more about the innovative and inspirational stories taking place in the field. You will leave with all the materials and strategies you need to make personalization the cornerstone of your digital strategy – helping improve key business metrics while delighting your customers.

Why go?

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Relationship Building

Meet fellow peers who are serious about personalization, ensuring high-quality networking, discussions and learning.

Pure Practical Learning

Learn from pros who do this stuff on a daily basis. Learn about the latest trends in personalization, next-level tactics, high impact use cases and methodologies.

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Personalization at Scale

Learn how Dynamic Yield plans to develop product features to help you take advantage of shifts in End to End Journey Personalization, Machine Learning and AI.

Services + Solutions at Personalization Pioneers

Our solution and technology partner ecosystem provides the strategic guidance, insights and execution required to ensure that you are always on top of your game with Dynamic Yield.

We are excited to announce the following industry leaders as official Sponsors at Personalization Pioneers!

Agenda

Wednesday, June 12

Convene @ 605 3rd Avenue, NYC

Join us early for lunch before we get started Pioneering. You’ll choose from an assortment of sandwiches, salads, and tasty desserts.

In this hands-on session, we will guide you through the fundamentals and best practices for using Dynamic Yield effectively. This beginner’s level workshop will equip you with all of the tools required to kickstart your personalization journey, and serves as a great refresher course for users who are still becoming comfortable with the product. This is an interactive session in which you will work within your existing account or a Dynamic Yield instance provided onsite. Please bring your personal computer.

This session is open to all.

In this intensive workshop, you will dive deep into advanced segmentation, user persona, execution processes, and additional techniques that are essential for your robust personalization strategy. This is an interactive session in which you will work within your account, so please bring your personal computer.

Deep dive capabilities that will be covered:

  • Audience
    • Audience Manager
    • CRM
    • Affinity
  • Email
    • Email Recommendations
    • Email Triggers
  • Multi – Touch
    • Creating campaigns across site
  • Recommendations
    • Strategies
    • Best Practices

*This session is only open to active Dynamic Yield users.

In this intensive hands on workshop, we will go over custom targeting, advanced use cases implementation and best technical workflow processes. This is an interactive session in which you will work within your account, so please bring your personal computer.

*This session is only open to active, technical Dynamic Yield users.

We will wrap up for the day following a very informative and exciting sessions where you took your practitioner knowledge to the next level.

Come and enjoy the many tastes of Italy at Eataly Flatiron! The entire delegation will convene on the roof for a kick-off happy hour, followed by close-door partner dinners. We will break up the group into three separate dinners, where you’ll have the opportunity to mix and mingle with one of our stellar partners. 

Thursday, June 13

Convene @ 605 3rd Avenue, NYC

Fuel up for the day with the delicious breakfast spread consisting of assorted pastries, fruit, yogurt, granola, bagels, and more!

What will personalization look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.

Liad

Liad Agmon,
Founder and CEO, Dynamic Yield

How do you serve almost 70M customers every day and still maintain a 1:1 relationship with your very diverse customers? McDonald’s CMO Silvia Dias Lagnado will give her perspective on how she manages to stay ahead of her customers’ increasing expectations by creating truly individualized experiences.

Silvia Dias Lagnado,
Global CMO, McDonald’s

Catch up with colleagues and peers over snacks, coffee, and tea during this networking break.

Personalization is a touchstone of exceptional customer experiences and is now a modern-day necessity to compete and grow. In this keynote, Megan Hoover of Yeti and David Neff of Accenture Interactive will talk about how a hypothesis becomes a reality through ideating with the team, technical workflows, project management with a solutions partner and more.

Megan Hoover,
eCommerce Testing + Optimization Manager
Yeti

David Neff
Head of Data Driven Consulting
Accenture Interactive

Banks and financial institutions are embracing personalization more than ever. In this talk, learn how a leading global bank improved its customer experience using Dynamic Yield. Check back soon for full details.

Lauri Vela,
Senior Vice President, Digital Marketing, Synchrony

Enjoy some down time over a variety of sandwiches, salads, and assorted sides.

Personalization in a multi-seller marketplace touches numerous brands, merchants and resellers at once, and spans across every corner of the customer’s journey within this unique eco-system. In this presentation, Marinus van Gestel, Chief Commercial and Marketing Officer at Linio Group will demonstrate how multi-faceted personalization is implemented at every juncture and crossroad of a multinational marketplace, using a variety of solutions and technology.

Marinus van Gestel,
Chief Commercial and Marketing Officer, Linio Group

In this talk, we will focus on key problems including people problems (talent, skills), how to dispel preconceived notions about what works an what doesn’t, and how to create a culture of testing and experimentation.

Adam Shupe,
E-Commerce Merchandising Manager, PacSun

Catch up with colleagues and peers over snacks, coffee, and tea during this networking break.

Join Albert Liu, Corra’s Director of Optimization for a discussion on the current state of product feeds and product recommendations. Learn firsthand what strategies and trends you can implement to stay ahead of the curve. As well as understand how to leverage what you have today and more effectively use Dynamic Yield to increase your revenue.

Are you only scratching the surface when it comes to personalization and testing? In this interactive session, you’ll learn 2 key secrets your peers are using to accelerate their programs, maximize ROI from Dynamic Yield and create meaningful, high-impact experiences. We’ll share concrete examples and strategies, then open the floor for discussion, questions or live examples from the group.

Being the backbone of personalization, managing and understanding your data landscape can be overwhelming. Explore the relationship between data mining and data collection as it applies to strategy planning and execution, the pain points associated with each and how to leverage them in your personalization strategy. Learn how to avoid the pitfalls, maximize your existing data and execute a data-focused strategy.

Centralized, decentralized, hub and spoke, centers of excellence… what organizational model is right for you and your experimentation program? Join the conversation about different models, their pros and cons, important considerations, and leave with a better understanding of what type of model might work best for your program. Does industry vertical or program size impact model fit? Come prepared to ask questions, share stories, and learn from each other.

With the rise of custom mobile experience and important trends like PWA (progressive web apps), mobile is being positioned as a distinct web experience. Personalization on Mobile devices may require distinct experiences from Desktop or Tablet. In this session, we will identify common user behaviors on Mobile (based on analytics) and unique use cases for personalization on mobile devices.

In this session, Nathan Richter DY’s VP of Program Strategy and Insights will share global benchmarks on DynamicYield customer activity and innovative use cases.  Beginning with usage data, we’ll dive into what our community is achieving with DynamicYield.  We’ll share insights on activity and types of experiences that are being delivered.  From there we will spotlight some of the most valuable an innovative use cases that you, the DY community, have deployed.  You will come away with a better understanding of an optimal program mix and new inspiration to delight your customers and drive value. 

Nathan Richter,
VP Program Strategy + Insights, Dynamic Yield

Mukund will close out the day with a quick wrap up, where he’ll review what you have learned and what to expect on the horizon!

Mukund Ramachandran,
Chief Marketing Officer, Dynamic Yield

It’s party time! Following an insightful day, enjoy a celebration with drinks on us…. Oh yeah, there’s a terrace too!

Created with Sketch.
Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield
Created with Sketch.
Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield

Venue

Convene @ 605 3rd Avenue, NYC 

Located on 3rd Avenue, between 39th + 40th Streets

Lodging

Please find convenient lodging options below available for you to book directly with the properties.

Hilton Garden Inn New York/Midtown Park Avenue 

45 East 33rd Street, New York, NY 10016  •  212-755-1108

POD39

145 East 39th Street, New York, NY 10016 • 212-865-5700

The Westin New York Grand Central

212 East 42nd Street, New York, NY, 1001y  • 212-490-8900

Arlo NoMad

11 East 31st Street, New York, NY 10016 •  212-806-7000

Personalization Pioneers New York City