April 11
Midtown Loft + Terrace, NYC
April 12
The Standard High Line, NYC
An invite-only event where you can learn and network with world’s leading practitioners in the personalization and conversion optimization industry.

SPEAKERS

Bryan Eisenberg, New York Times Bestselling Author

Bryan Eisenberg, New York Times Bestselling Author

Zoe Leavitt, Lead Retail Analyst, CB Insights

Zoe Leavitt, Lead Retail Analyst, CB Insights

Nathan Richter, Sr. Director of Personalization, URBN Brands

Nathan Richter, URBN: Digital Strategy-Personalization

Megan Watson, Product Manager, Stitch Fix

Megan Watson, Product Manager, Stitch Fix

David Torchiano, Director, Insights, NBC

David Torchiano, Sr. Director, Insights, NBC Universal

Brooks Bell, Founder, Brooks Bell

Brooks Bell, Founder & CEO, Brooks Bell

Reid, Data Science, Brooks Bell

Reid Bryant, VP, Analytics & Data Science, Brooks Bell

Andy Mueller, Director of Digital Analytics, APMEX

Andy Mueller, Director of Digital Analytics, APMEX

Liad Agmon, CEO & Founder, Dynamic Yield

Liad Agmon, CEO & Founder, Dynamic Yield

Mukund Ramachandran, CMO, Dynamic Yield

Mukund Ramachandran, CMO, Dynamic Yield

Past Summit Attendees Include Brands Like

Attending logosAttending logos

WHAT IS PERSONALIZATION PIONEERS?

The premiere event in personalization, Dynamic Yield’s Personalization Pioneers Summit connects the leaders in crafting digital experiences to shape the modern customer journey. You’ll meet other Personalization Pioneers who are there to experience innovation and inspiration. You will leave with all the materials you need to take a personalization and conversion optimization strategy back to your team – that will help you grow your business and delight your customers.

WHY GO?

Relationship Building

Meet fellow peers who are serious about personalization, ensuring high-quality networking, discussions and learning.

Pure Practical Learning

Learn from pros who do this stuff on a daily basis. Learn about the latest trends in personalization, next-level tactics, high impact use cases and methodologies.

Personalization at Scale

Learn how Dynamic Yield plans to develop product features to help you take advantage of shifts in End to End Journey Personalization, Machine Learning and AI.

AGENDA

Wednesday, April 11 (DY CUSTOMERS AND PARTNERS ONLY)
Midtown Loft and Terrace, 267 5th Ave
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12:00PM - 5:00PM
Personalization Masterclass! | Customer Sucess Team, Dynamic Yield
Join us on day 1 for an interactive Dynamic Yield certification course. In this class, you'll learn the ins and outs of personalization and leave as a fully certified Dynamic Yield user! Are you a more sophisticated Dynamic Yield aficionado? If so, we've got you covered too with workshops on advanced segmentation, testing and next-level use cases!
Thursday, April 12 (ALL REGISTERED ATTENDEES)
The Standard High Line, 848 Washington St
8:30AM - 9:00AM
Breakfast + Registration
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9:00AM - 9:30AM
Winning the Battle for the Customer's Heart, Mind and Wallet | Clay Cowan and Robert Tas, Partner, McKinsey & Company
Personalization can dramatically improve the effectiveness of marketing campaigns, but scaling it across an organization requires sustained focus and teamwork. In this presentation, McKinsey partners Clay and Robert will share insights on how to use real-time data to deliver superior experiences and introduce the concept of a "personalization war room" to help companies 10X their personalization velocity.
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9:30AM - 10:15AM
Taking Personalization From Vision to Reality | Nathan Richter, URBN, Digital Strategy-Personalization
As URBN's head of personalization, Nathan Richter is tasked with aligning technology, brand, merchandising and data teams to deliver the best possible experience to millions of URBN shoppers. In this keynote, he will share insights on how he fosters a world-class personalization program and culture of continuous optimization across the company.
Nathan Richter, Digital Strategy, URBN
Nathan Richter,
Digital Strategy-Personalization, URBN
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10:30AM - 11:30AM
Dynamic Yield's Roadmap and Product Vision | Liad Agmon, CEO, Dynamic Yield
What will personalization look like 5 and 10 years from now? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of the global brands? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield's product roadmap.
Liad Agmon, CEO,Dynamic Yield
Liad Agmon,
Co-Founder and CEO, Dynamic Yield
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11:30AM - 12:00PM
From Data to Action: Live Demo with APMEX | Andy Mueller, Director of Digital Analytics, APMEX
With more than 10,000 products in stock, APMEX boasts $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine. In this presentation, Director of Digital Analytics Andy Mueller will provide a live demonstration of how his team creates real-time personas for different buyers of precious metals and crafts unique experiences for each audience. Additionally, he will describe how APMEX uses insights gathered in Dynamic Yield to inform broader business intelligence decisions across the company.
Andy Mueller, APMEX
Andy Mueller,
Director of Digital Analytics, APMEX
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12:00PM - 12:30PM
Building Customer Value by Using the Voice of the Customer | David Torchiano, Sr. Director of Insights, NBC Universal
Incorporating voice of the customer throughout the product development process will inform strategy, validate hypotheses and increase the probability that new products/features will generate customer value, and in turn company value. NBCNews used multiple qualitative and quantitative methodologies to validate hypotheses from the earliest information architecture questions throughout the design process until split A/B test with live customer traffic. This discussion will focus on how to incorporate various voice of customer methodologies throughout the product process using current and relevant experiences.
12:30PM - 1:15PM
Delicious Lunch
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1:15PM - 1:55PM
How to Make Amazon's Four Pillars Work For You | Bryan Eisenberg, New York Times Best-Selling Author
In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, we will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own.
Bryan Eisenberg, Author
Bryan Eisenberg,
New York Times Best-Selling Author
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1:55PM - 2:15PM
How Stitch Fix Optimizes the Experience for Every Client | Megan Watson, Product Manager, Stitch Fix
Delivering hand-selected clothing to every client, Stitch Fix is the ultimate example of the power of 1:1 eCommerce. However, continuous optimization of the digital experience for Stitch Fix users begins long before a customer signs up for their first Fix. In this presentation, Meg Watson will demonstrate how Stitch Fix continuously tests and optimizes every stage of the funnel to help more people find clothes they'll love.
Meg Watson, Product Manager, Stitch Fix
Megan Watson,
Product Manager, Stitch Fix
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2:15PM - 2:45PM
Think Like a (Data) Scientist | Brooks Bell and Reid Bryant, Brooks Bell
Sometimes finding the answer to a problem requires coming at it from an entirely different angle. In this tag-team presentation, Brooks Bell herself will share her philosophy on how to approach testing differently to uncover valuable customer insights. Then, Reid Bryant, Brooks Bell VP of Analytics and Data Science, will explain the importance of data geeks getting out from behind the monitor and working with design to craft messages that encourage consumers to take action.
2:45PM - 3:00PM
Coffee & Networking Break
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3:00PM -4:00PM
50 Customer Journeys in 60 Minutes: Dynamic Yield Use Cases | Mukund Ramachandran, Chief Marketing Officer, Dynamic Yield
A 20% increase in revenue per user from dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, Mukund will present top Dynamic Yield use cases from across our global client base for you to take back to your organization!
Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield
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4:00PM - 4:30PM
New Frontiers in Retail Tech: Will Offline and Online Finally Become One? | Zoe Leavitt, Lead Retail Analyst, CB Insights
Despite media obsession with the retail apocalypse, investors are pouring record amounts of cash into technology startups that view brick-and-mortar retailers as a viable client base. In this presentation, senior analyst Zoe Leavitt dives into the ways tech startups are leveraging AI, IoT, virtual reality, and more to integrate offline and online experiences and revive physical retail.
Zoe Leavitt, Lead Retail Analyst, CB Insights
Zoe Leavitt,
Lead Retail Analyst, CB Insights
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4:30PM - 5:00PM
Beyond eCommerce: Building the Future of CPG | Matt Butlein, Chief Vision Officer, Nuts.com
Nuts.com started as a single store in Newark but is now building a new-school CPG company. In this address, Nuts.com Chief Vision officer Matt Butlein will talk about how he is structuring his product, team and technology stack to deliver the most engaging experience to the customer online or in the middle of Union Square.
5:00PM-?????
Happy Hour, Dynamic Yield Customer Raffle and The After-Party
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Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield
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Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield

VENUE

The Standard High Line 848 Washington Street New York NY 10014
The Standard High Line The Standard High Line
The Standard High Line The Standard High Line

AFTER PARTY

CÉ LA VI Rooftop Bar @ the Marina Bay Sands SkyPark at Marina Bay Sands, Tower 3
1 Bayfront Avenue Singapore 018971
Ce La Vie Rooftop Bar Ce La Vie Rooftop Bar
Ce La Vie Rooftop Bar Ce La Vie Rooftop Bar