Why A/B Testing Without Segmentation Makes for Average ExperiencesOne of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.
50 eCommerce Segmentation Recipes You Can Start Using TodayWe've ripped these 50 powerful eCommerce segmentation recipes right out of our cookbook so you can more quickly prioritize experiences with high-value visitors.
Mastering Micro-Segmentation for Personalization (Free eBook)An in-depth examination of the challenges of micro-segmentation and a step-by-step process for creating and targeting micro-segments you can implement today.
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