Audience Segmentation

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Why Gen Z Craves Personalized Restaurant Experiences

Personalization’s Influence (and Necessity) Across The Online Grocery Journey

Why A/B Testing and Personalization Are More Powerful Together

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

Unlocking Personalization in Financial Services: The Power of Audience Strategy

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

Why the webstore has become predictable and how guided selling can fix it

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

Make it rein this Holiday with a scalable approach to personalization

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

Where rule-based targeting ends and machine learning begins

product recommender system

An introduction to product recommender systems

user affinity

One-to-one targeting with affinity-based personalization


Identifying your most valuable customer segments

optimization analytics

The role of optimization analytics in experimentation

How financial brands can set realistic personalization expectations and still see big results

intro to personalization

Introduction to website personalization


Turning Personas into Data-Driven Profiles for Segmentation

a/b testing

How to analyze and interpret A/B testing results

segmented A/B tests

Segmented A/B tests: Avoiding average experiences

50 eCommerce Segmentation Recipes

50 eCommerce segmentation recipes you can start using today


Segmentation and targeting for anonymous visitors

triggered emails

Tactics for sending high-impact triggered emails

ecommerce experience optimization

A primer on eCommerce one-to-one marketing

care of

Personalization that resonates: A Care/of case study


Why ARPU is your most important eCommerce metric

dynamic personas

Building dynamic personas for personalization


Full-scale personalization: A Fjällräven case study

One Segmentation Secret to Influence 98% of Prospective Travelers

We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story

affinity-based recommendations

Impactful techniques to help you ace your product recommendations

cro exit popups

Effective CRO tactics for personalized exit popups

social proof marketing

The psychology of social proof marketing to drive conversions

weather targeting

How to use weather targeting for personalization

The Secret to Running Smarter Retargeting Campaigns

The Secret to Running Smarter Dynamic Remarketing Campaigns

Challenges Publishers Are Facing Today with A/B Testing

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

How Brands Should Build their Digital Marketing Optimization Stacks

The Dialog between Data, Segmentation and Personalization and its Impact on Customer Experience

Understanding the difference between personalization and simple A/B testing

Segmentation that drives personalized experiences

Why Most Marketers Fail at Web Analytics

Why most marketers fail at web analytics

landing page optimization

The core principles of landing page optimization

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