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Audience Segmentation

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Targeting & Personalization Article

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

by Shana Pilewski
Targeting & Personalization Article

Where rule-based targeting ends and machine learning begins

by Yaniv Navot
product recommender system
Product Recommendations Lesson

An introduction to product recommender systems

by Leah Retta
user affinity
Personalization & Targeting Lesson

One-to-one targeting with affinity-based personalization

by Shana Pilewski
targeting
Personalization & Targeting Lesson

Identifying your most valuable customer segments

by Yaniv Navot
optimization analytics
Advanced Experimentation Lesson

The role of optimization analytics in experimentation

by James Flory
Targeting & Personalization Article

How financial brands can set realistic personalization expectations and still see big results

by Shana Pilewski
intro to personalization
Personalization & Targeting Lesson

Introduction to website personalization

by Shana Pilewski
personas
Personalization & Targeting Lesson

Turning Personas into Data-Driven Profiles for Segmentation

by Idan Gurel
a/b testing
A/B Testing & Optimization Lesson

How to analyze and interpret A/B testing results

by Shana Pilewski
segmented A/B tests
A/B Testing & Optimization Lesson

Segmented A/B tests: Avoiding average experiences

by Yaniv Navot
50 eCommerce Segmentation Recipes
A/B Testing & Optimization Article

50 eCommerce segmentation recipes you can start using today

by Shana Pilewski
segmentation
Personalization & Targeting Lesson

Segmentation and targeting for anonymous visitors

by Yaniv Navot
triggered emails
CRO and Growth Marketing Lesson

Tactics for sending high-impact triggered emails

by Shana Pilewski
ecommerce experience optimization
eCommerce Experience Optimization Lesson

A primer on eCommerce one-to-one marketing

by Shana Pilewski
care of
CRO and Growth Marketing Lesson

Personalization that resonates: A Care/of case study

by Shana Pilewski
ARPU
eCommerce Experience Optimization Lesson

Why ARPU is your most important eCommerce metric

by Shana Pilewski
dynamic personas
eCommerce Experience Optimization Lesson

Building dynamic personas for personalization

by Udi Zisquit
fjallraven
Personalization & Targeting Lesson

Full-scale personalization: A Fjällräven case study

by Leah Retta
A/B Testing & Optimization Article

One Segmentation Secret to Influence 98% of Prospective Travelers

by Dvora Meyers
CRO & Growth Marketing Article

We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story

by Yaniv Navot
affinity-based recommendations
Product Recommendations Lesson

Impactful techniques to help you master product recommendations

by Gidi Vigo
cro exit popups
CRO and Growth Marketing Lesson

Effective CRO tactics for personalized exit popups

by Yaniv Navot
social proof marketing
CRO and Growth Marketing Lesson

The psychology of social proof marketing to drive conversions

by Yaniv Navot
weather targeting
CRO and Growth Marketing Lesson

How to use weather targeting for personalization

by Yaniv Navot
The Secret to Running Smarter Retargeting Campaigns
Targeting & Personalization Article

The Secret to Running Smarter Dynamic Remarketing Campaigns

by Yaniv Navot
A/B Testing & Optimization Article

Challenges Publishers Are Facing Today with A/B Testing

by Leah Retta
Data & Analytics Article

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

by Yaniv Navot
A/B Testing & Optimization Article

How Brands Should Build their Digital Marketing Optimization Stacks

by Yaniv Navot
The Dialog between Data, Segmentation and Personalization and its Impact on Customer Experience
Targeting & Personalization Article

Understanding the difference between personalization and simple A/B testing

by Yaniv Navot
Targeting & Personalization Article

Deliver Personalized Experiences through Visitor Segmentation

by Yaniv Navot
Why Most Marketers Fail at Web Analytics
Data & Analytics Article

Why most marketers fail at web analytics

by Yaniv Navot
landing page optimization
CRO and Growth Marketing Lesson

The core principles of landing page optimization

by Yaniv Navot

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